We know that sustainability matters to both businesses and consumers, but has it become less important in today’s economy? New research from convenience retail and petroleum wholesale solutions provider PDI Technologies suggests that, for consumers, it matters even...
A major part of any PR strategy is pitching interesting stories to the right reporters. Without sending pitches, your story likely won’t get noticed, covered, or shared. It can be tricky, however, to write a media pitch that will pique a reporter’s interest in your...
Do you serve an audience that’s passionate about environmental conservation and sustainable business practices? Have you been working on transforming your organization into an eco-friendly brand to play your role in making the earth a better place? If so, it’s time...
Juggernaut wunderkind that it is, AI has permeated all business operations—marketing and communications certainly among them—and become a big priority for brand and company digital investments and education over the course of just a few months. Top-level execs...
With more and more PR agencies cropping up, it can prove hard for agencies to protect their competitive edge and improve their bottom line. Yesterday’s strategies are becoming obsolete almost overnight, increasing the pressure on PR leaders to come up with new...
Press releases are a powerful element of your event marketing strategy and play a vital role in boosting the reputation, credibility, and visibility of your brand. But making an impact with a press release requires more than just the basics. Crafting a punchy,...
It’s not only consumers who don’t truly trust brands’ and business’s sustainability claims and commitments; there’s also much skepticism among employees about their own company’s eco-pledges and overall impact, new research from WE Communications reveals. The comms...
Language is an essential factor that shapes the world of business and communication, and it is crucial to the success of any marketing and public relations campaign. However, language barriers can pose significant obstacles to achieving these goals, leading to missed...
Achieving true digital transformation is a challenge for many brands and businesses, most of which haven’t figured out that it requires more than adopting modern technologies. New research from software engineering firm EPAM Systems uncovers a major transformation...
There's more to running a PR agency than just PR know-how and a business idea. You need to know your market, plan your company's business model, and create a comprehensive plan that your agency must follow. Only through a detailed business plan can you operate your PR...
I've long said that PR people can learn valuable lessons free of charge that are not taught in communications school, especially by following happenings on the political scene. And politics aside, former President Donald Trump's appearance on CNN's Town Hall provided...
Companies worldwide have been searching high and low for efficient solutions to the litany of challenges they’re facing in the post-pandemic business world—data management, transformation processes, talent acquisition and retention, and customer and stakeholder...