While the concept of a press release has been around since the early 1900s, it was in the 1960s that it became widely used as a marketing tool by businesses. When generating leads for your company, PR distribution is still one of the most effective ways to get your...
Following nearly two years of rebuilding and refocusing, event marketers and planners will continue to face challenges in the year ahead, citing economic headwinds, changing B2B buying behaviors, and fewer resources as some of the most critical in 2023, reveals...
Data has become a hot commodity in recent years, with companies trying new techniques to make better decisions. The exciting news is that well-utilized data has the ability to transform business operations, with recent reports suggesting approximately 2.5 quintillion...
A new B2B digital trends report from e-commerce marketplace Alibaba.com predicts that the coming year will see some enduring trends continue, like the rise of digital personalization and video marketing in B2B e-commerce, along with new trends in the B2B field such as...
With all the benefits a customer relationship management (CRM) system can provide for PR specialists, contact segmentation is among the most significant. Why? This feature allows you to organize and control PR campaigns to the full extent. Segmenting contacts in CRM...
There’s no doubt that politics in the US are getting more divisive and confrontational, and brands and businesses are also feeling the hostility. A new survey results from The Conference Board ESG Center reveal that 78 percent of US corporations describe today's...
With the customer experience emerging as such a huge differentiator in the post-pandemic business environment, brands and marketers are looking for every CX advantage they can find. A new research study from CX collective Experience Dynamic attempts to crack the CX...
The word "relationship" is key and core within public relations, yet communicators often overlook forging and nurturing mutually supportive relationships with staff, clients, and the media. With the proliferation of tech communication tools, it seems many PR pros...
Brand image has always been important, but never more so than it is in 2023. These days, consumers are more selective than ever about the brands they use. They will spend time researching a business before making a decision and always favor brands that are a positive...
While most customers want to use chatbots for automated support—more than half believe a positive or negative chatbot experience is a reflection of the overall brand—many businesses are failing to deliver positive chatbot experiences, even as they increasingly rely on...
Despite the issue’s urgency and horrific implications, new research from Singapore Management University (SMU) determines that there is no easy way to engage with the general public to communicate the risks of climate change. Led by Assistant Professor Terry van...
While CEOs view the combination of data, technology and people as essential to driving growth, just a mere 5 percent of large, global organizations are effectively unlocking the value of this combination, reveals new research from professional services firm Accenture....