Did you know that the average PR team only track five metrics when crafting a new campaign? In a digital world, where click-through rates, competitor conversions and social channel engagement remain massively important factors in the planning stage of a campaign, why...
Despite a difficult economic environment, brands and businesses are continuing to invest in privacy—spending is up significantly from $1.2 million just three years ago to $2.7 million this year—and more than 9 out of 10 (92 percent) believe their organization needs to...
A report last October from UK-based B2B tech PR consultancy ITPR found that UK businesses urgently needed to change their dated and restricted perceptions of the value and importance that the internal communication function brings to a business. And newly released...
Brands and businesses know they must provide a seamless, intuitive customer experience in today’s marketplace, and insightful new research from marketing-focused website operations platform Pantheon explores these experiences—identifying the most influential points...
When it comes to developing an effective public relations strategy, there are many things to consider. From understanding your target audience and setting goals, to creating a narrative and working with influencers—each element is critical for success. This guide will...
New research from business ethical standards firm Ethisphere studies the elements of ethical culture in business, offering takeaways for all companies and providing data that leaders can use to determine if their ethics programs are lacking—and if they need additional...
While remote working has certainly taken off in a big way over the past couple of years in particular, there is no doubt that team collaboration should be utilized as much as possible. Not only is this important for the goals of a company, but many people still like...
Customer experience has become more important than virtually any other success metric for all business and consumer sectors in the post-pandemic age—many buyers say they are willing to pay more for products and services that have better CX, and most are certainly...
Consumers are loyal to the experience, not necessarily the brand, when it comes to digital transactions, according to new global research from digital experience intelligence firm FullStory, which found that 40 percent of U.S. consumers say they don’t care where they...
How old is your website’s design? Has it been five, 10 or 15 years since you’ve made an update? If your website is old, the design is probably outdated. At first, it might not seem like a big deal to have an outdated design. Many businesses have websites that haven’t...
It’s no surprise that today’s consumers are increasingly leveraging digital platforms, but new research from retail insights firm Incisiv, in collaboration with Blue Yonder and Microsoft, reveals that a whopping 93 percent of all shopping journeys now start online, up...
Prince Harry’s autobiography has become the UK’s fastest-selling nonfiction book ever, recording figures of 400,000 on its first day of sale. The tell-all book, released last week, provides a range of accusations, including an allegation of being “sacrificed” on the...