The elderly have more spending power, but are often overlooked by marketers—67 percent of baby boomers possess smartphones, and account for 59 percent of digital purchases. It is evident that this generation is technologically more savvy than the younger generations...
2022 will be yet another year of massive expansion for the influencer marketing industry with U.S. influencer marketing spending expected to reach $4.14 billion. Across the board, all the major social networks are more deeply recognizing the value content creators...
These days, many companies in the B2B industry are facing a lot of marketing challenges, which makes it difficult for them to cut through the crowded market and generate results. In all of their promotional efforts, they have to focus on connecting with new consumers,...
Where is influence marketing heading in 2022? New research from IM-focused AI platform HypeAuditor reveals valuable insights into the industry, focusing primarily on Instagram, TikTok, and YouTube—detailing the evolutions that occurred in 2021 and the predicted trends...
Journalists play an important role in shaping public opinion. There are few professions only that can equal or surpass the impact journalists have on the socio-economic and political landscape. An association with journalists can do wonders for your brand image. Not...
Today’s PR pros have something of a conundrum on their hands when it comes to choosing platforms for outreach purposes. It is not a case of being limited in any way, but rather of having to choose where to focus your efforts when presented with a variety of options....
TikTok is grabbing the reins of social media as studies are predicting the popular app will outweigh 1.5 billion users in 2022. There’s more to the content creator other than the passion for entrepreneurship; the “creator” has been around for about a decade, where...
2021 was a year of accelerated digital transformation, where we saw influencer marketing continue to explode and reach a market value of $13.8 billion—more than doubling in size from 2019. With the market only expected to grow, it's critical for brands and influencers...
DEI initiatives are driving critical strategy in the C-suite and at brands and businesses of all sizes, but racial disparities continue to be prevalent. New research from global PR firm MSL U.S., in partnership with The Influencer League, uncovers a vast racial divide...
For the last few years, social media has been influencing the way we do business. While social media can be an incredible resource for your company in terms of the ability to reach out directly to customers and the opportunity to create brand awareness, you mustn't...
It should come as no surprise that social media and influencer marketing are expected to play larger roles in marketing plans as part of a pandemic-accelerated shift to digital, with a net 70 percent of marketers estimating increased spend on social in 2022, according...
As the Super Bowl and Beijing Olympics nears early in 2022, the sports reports will be filled with glorifying past and present “heroes.” But during my long career when selecting athletes as brand publicity spokespersons, I much preferred using athletes who have not...