The power of social media has never been more apparent, with the top social media influencers being able to reach and connect with millions of fans across several different platforms. Take PewDiePie, for instance, a Swedish social influencer with 119.8 million...
If you’ve been tuning in daily to watch the news and pluck a few insights from press conferences, you’re in the majority. Most of us are on a steady diet of headlines, charts, and info about COVID-19 as we try to piece together how the pandemic will further impact our...
As a result of the economic disruption caused by the ongoing coronavirus pandemic, we’ve seen a huge number of brands scale back their marketing activity. 62 percent of marketers have admitted to changing their marketing strategies due to COVID-19, only 14 percent of...
The current sheltering at home strategy presents CMOs who use influencers with online opportunities to stage events that appeal to their brand. A huge amount, 92 percent, of marketers recently surveyed by marketing research firm Econsultancy said that staging...
Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations—they are your neighbors who are first to try new electronics or beauty products, and eager to tell you what worked and what didn’t. New...
In the early days, the influencer marketing arena was restricted to celebrities and famous personalities, along with a few dedicated bloggers. Actors, sports figures, supermodels and the like were considered influencers. But now, marketers are able to choose from a...
Let’s start this off with some food for thought. What would the first syndrome be if the business world loses the word of mouth effect? First and foremost, this phenomenon implies that nobody talks about anything else outside their first-tier affairs. Imagine the...
There is little doubt now that the world of marketing is a digitized one, with more brands and advertisers adopting graphic design and online media into their strategies than ever before. While this shift has been a boon for the influencer marketing industry, it has...
Forty percent—that’s the market share Kelton Global, a consumer insight and consulting firm, says Gen Z will hold in 2020. One of the most publicized members of Gen Z, defined as those born in the late 1990s and early 2000s, is Greta Thunberg, who only turned 17 in...
What draws younger consumers like Gen Z and Millennials to influencers? New research from brand strategy and trend forecasting firm Cassandra takes a deep dive into the influencer space today to understand what gives influencers their influence, what brands need to do...
Social media platforms are growing at such fast rates that they can be difficult to regulate—and consumers, influencers and marketers alike are experimenting with content—but those involved in sharing illegal or dangerous content must be held to account. Last month,...
The word seems to be an oxymoron: a child influencer, including even online personalities who have yet to enroll in preschool. Despite both YouTube and Instagram prohibiting individuals younger than 13 from opening an account, that doesn’t stop parents of young...