Are you still staring wide-eyed at your TV in wonder from the Season 6 finale of Game of Thrones? There’s no denying that this season was one of the greatest we’ve seen, and the last episode was on fire (or should I say, wildfire?) The popular television series, based...
Amazing Race Canada S4 E1: Who are the most popular contestants and sponsors in week 1?
The Amazing Race Canada’s fourth season premiered last Tuesday, June 28, which is early for the Amazing Race Canada. If this year’s Twitter engagement numbers are any indication, viewers were caught off guard. Every year, MediaMiser monitors the show on Twitter to...
Game of Thrones Episode 10: 69 minutes of social buzz!
*** Major Spoiler Alert for Game of Thrones *** Well that’s a wrap of Game of Thrones Season 6! Winter is here, more houses and families are gone, body count was off the charts and more backstory about Jon Snow’s parentage is finally revealed. Now to wait a long 9...
Game of Thrones Episode 9: Which scenes got the most social buzz?
*** Major Spoiler Alert for Game of Thrones *** Season six of Game of Thrones is winding down, and in classic GoT style, episode nine was massive. So, if you still haven’t gotten off your throne to watch it, I recommend you do, because here come the spoilers. In...
What is it about rumours? How Netflix channels gossip for marketing
“Honey, if those kids are going to be journalists, they have to learn to write drunk.” Throughout my time in journalism school, this was my mantra. This quote is one of the many references from the spectacular Warner Brothers (WB) show Gilmore Girls that make their...
PR lessons from “Making a Murderer”
Reporters are feverishly conducting interviews, trying to uncover new pieces of the Teresa Halbach Murder puzzle. Popular media outlets like People magazine are reporting new conspiracies surrounding Steven Avery’s case. Social media is exploding with fan theories as...