Journalists such as reporters, editors, producers, hosts and bloggers follow a rhythm for press coverage determined by deadlines, competitors, show times and breaking news beyond their control. Infiltrate that rhythm seamlessly with perfectly timed guests and sources...
Though media monitoring and analysis has traditionally been used for public relations purposes, there are many ways that other departments can leverage the system. This multidisciplinary approach to the practice allows businesses to receive a higher ROI from their...
Background: In 2014, Finance Canada was taken to Federal Court by an Ottawa news agency after the outlet claimed copyright violation by the department, alleging that staff emailed two news articles internally. Finance Canada, for its part, responded that the articles...
The word "bleak" has been used a lot in recent years to define the state of Canadian media, as more and more communities find themselves underserved by their media outlets, resulting in a condition some are calling "news poverty". And the outlook doesn't seem to be...
Analysis shows that Hillary Clinton and Donald Trump aren't shy about calling one another out. And while Monday's debate finally put them on the same stage, our Twitter analysis shows that many commenters were more concerned with Trump's appearance than policy issues....
You probably know of a lot of people “going local” when shopping for produce and household goods, but did you know that many are also now “going local” for information about products and services? A recent survey by AMG Parade revealed that consumers across all...
The New York Times, Vice and Mashable. In May, all three of these media groups announced planned staff changes to markedly scale back each of their newsrooms. The initial reaction on Twitter and elsewhere was the same doom-and-gloom declaration of the “death of...
Northeastern Alberta continues to burn. Nineteen days after the blaze that has devastated Fort McMurray began at the beginning of May, it has grown to unimaginable proportions, the latest estimate being 877,000 acres (or roughly four times the size of New York City)....
Alberta is experiencing some of the worst wildfires Canada has ever seen, the size and intensity of which are hard to comprehend. The city of Fort McMurray has been utterly devastated by the fires, which have grown to cover over 100,000 hectares (roughly the size of...
The Toronto Star, Canada's largest daily newspaper, today launched its new web portal. According to the paper, its “goal was to optimize the reading experience across all screens, with an emphasis on meeting the needs of our growing mobile audience.” A study conducted...
Over the past seven months, magazine issues featuring Donald Trump on their covers attracted more readers across a variety of age and income segments than typical issues for the same titles, according to new research from GfK MRI. The biggest impact was among adult...
Given all the challenges in reaching out to journalists, it’s surprising how many organizations fall short when it comes to setting up their online newsrooms. If the journalist is coming to you, they shouldn’t have to jump through hoops to get the information they’re...