Although the Toronto Blue Jays are off to a slightly mediocre start in 2016, that hasn’t stopped its legions of fans — and plenty of media — from tweeting and retweeting the heck out of the ballclub. Perhaps fittingly, most of the team’s top ten influencers by...
In amusement park ‘arms race’ of 2016, Universal Studios’ Harry Potter takes the crown
Can you remember your first amusement park ride? Close your eyes for a moment – can you feel it? The wind in your hair, the smell of cotton candy, your friend screaming next to you, and the lurching metallic clicks underneath you as you feel yourself pulled skyward....
Where did they go? Journalists on the move week of April 25
Notable journalist and media industry moves: Washington Post: Promotes immigration reporter Pam Constable to Afghanistan and Pakistan bureau chief, to be based in Islamabad. Her predecessor, Tim Craig, has taken a Knight-Bagehot Fellowship at Columbia University. Bay...
Media’s “Trump Bump”: Magazines with Donald Trump on the cover attract more readers
Over the past seven months, magazine issues featuring Donald Trump on their covers attracted more readers across a variety of age and income segments than typical issues for the same titles, according to new research from GfK MRI. The biggest impact was among adult...
9 factors that help define news value for journalists
What makes a story worthy of coverage, either as news or as a feature? Some developments are so big that we can all agree they belong on the front page—the Flint water crisis, problems with the Obamacare website, etc. Others exist on the margins, depending on a writer...
Honing your reporter relations: 15 tips for media preparedness
I began my career in television, which lent itself to the near-decade I would later spend as a media spokesperson for several very large energy companies. During that period, depending on the day, I could be speaking to reporters on issues as mundane as a random power...
A 5-step guide to media relations success
When I was in college, I had a part-time job as a server at a restaurant. It was my first time working as a server. Despite this, I enjoyed it very much and felt that I had the knack for it. The job itself was simple: Greet the diner, tell them your name and that...
Prominent political figures of the Panama Papers
On April 3, 2016 the International Consortium of Investigative Journalists (ICIJ) released the “Panama Papers”, a collection of leaked offshore financial records exposing the hidden “tax haven” activities of over 140 public figures, criminals, and celebrities....
Batman v. Superman: Was ‘Fight Night’ worth it?
This past Friday saw the release of Batman v. Superman: Dawn of Justice, the first film to ever have two of DC Comic’s beloved characters go head-to-head (before eventually teaming up of course). After initial positive buzz following the world premiere, it was...
MediaMiser’s April Fool’s: Office Prank Edition
April Fool's, or All Fool's Day as some call it, is one of my favourite days to pull all kinds of pranks on my co-workers. No one really knows when or where April Fool's started, but it appears to be one of those annual events that has been embraced internationally,...
A brief history of media monitoring
Did you know that the practice of media monitoring dates back to the 1790s? Yup, even George Washington was a stickler for monitoring mentions of his name in newspapers. MediaMiser presents: a brief history of media monitoring. Have a look at the infographic below to...
Is French’s ketchup Canada’s brand of choice, or just Ontario’s?
First let me state that I realize that a lot of people might be fatigued by the French’s ketchup story, so this will probably be my last post on the issue. However, I would also like to point out that MediaMiser was recently quoted in a story by Vanessa Lu of the...











