Newsjacking, also known as real-time marketing, is the not-so-subtle art of “injecting your ideas into a breaking news story...in order to generate media coverage for yourself or your brand”. Although it wasn’t the first, perhaps the most memorable instance of...
The latest research from GfK MRI shows that Millennials play a dominant role on many of the top social media sites. This coveted consumer generation represents 70% of Instagram users and 61% onTwitter. The data also reveal that the median age of Facebook users is...
This past Monday saw the third federal leaders’ debate, this time with foreign policy on the agenda. Barbs were thrown from all angles on issues ranging from the delayed Keystone pipeline to federal refugee policies. And while there was no overwhelming winner, once...
B2B marketing organizations that strategically use predictive analytics outperform other organizations that use more traditional data analytics approaches to improve marketing execution and business results, new research conducted by Forrester Consulting on behalf of...
MediaMiser’s Canadian Election Twitter Tracker charts are updated daily, so check back often! As the 42nd Canadian general election inches closer to its Oct. 19 voting day, Canadians of all political stripes are voicing their support (or lack thereof) for various...
***Spoiler Alert*** The third season of Amazing Race Canada finally has a winner--and the final episode didn’t disappoint, featuring a dramatic two-way race to the end that saw brothers Jesse & Gino Montani beat out pro wrestling partners Nick Foti & Matt...
A newly released survey conducted by global PR-firm partnership Worldcom Public Relations Group reveals that 75 percent of its Americas Region partners supported the addition of a “dislike” feature to Facebook as it relates to client communications and engagement...
I've been a journalist for more than 30 years, and I've also interviewed hundreds of other journalists about their preferences for dealing with PR professionals. So I think I can say this with some authority: If you want to grab our attention, forget the fancy...
During the recent federal leaders debate organized by The Globe and Mail, the story was not about the leaders or policy-related issues. Rather, social buzz following the debate was all about a bell, a moderator, and “Old Stock Canadians”. Interestingly, the leader...
Unlike 2014, this year’s Apple press event on September 9, 2015 came with far less fanfare. Investors bid down the company’s stock that day, pundits ripped into the company as though its innovation team was on sabbatical and the Twittersphere was buzzing with...
***Spoiler Alert*** Episode 11 was one of season three’s more entertaining episodes, as the four remaining teams travelled from the Okanagan Valley to Edmonton, Alberta. The episode was named Cabotage because two teams stole cab rides from one another during the show....
On Day 4 of TIFF 2015, at an otherwise run-of-the-mill TIFF press conference like countless others at every film festival, a young reporter from Xtra Daily stepped up to the microphone. His question was directed at Tom Hardy. You know what happened next. The media...