The Web3 space is still in its infancy, but Web3 games have been walking around for a while. It’s impressive how quickly the market has grown. In 2022, the blockchain gaming market was already worth $4.6 billion, but by 2027, it’s estimated to expand to $65.7 billion.
For now, competition is minimal, which is perfect in such a hungry market. There aren’t enough Web3 games to meet demand, but that could change in the next 5 years. Your staying power is up to how you market your game and how well you connect with international Web3 audiences.
This article will walk you through the many effective ways to market a Web3 game, many of which are similar to selling a regular game. But first, can you market a game on your own?
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Bringing growth marketing experts on board
No matter the size of your business, marketing is essential to success. If you’re launching a web3 game, you need to make sure your product reaches your target audience. A marketing agency can help you do this, thanks to their Web3 expertise and focus on marketing results.
If this is the first time marketing a game, then hiring a team is the best choice. Not only do they know what they’re doing, but you also don’t have to pay for an expensive in-house team.
If you’re looking for an experienced web3 game marketing company, visit upptic.com. Their growth services team provides strategic consulting and marketing to your web3 business.
How to market your Web3 game
You’ve created a great Web3 game, but now you need to get it out there and start generating some buzz. Here are 3 effective ways to market your Web3 game to a wide audience.
1. Social media
Leverage social media platforms like Twitter, Instagram, and TikTok to promote your game and connect with your target audience. You can also use Web3 social media websites, like Paragraph, Leinster, or Showtime, as you’re more likely to find customers in your niche.
Here’s how you can leverage social media to market your Web3 game:
- Create campaigns around events: Additionally, consider creating campaigns around specific gaming events or new releases that can help increase visibility and boost sales.
- Engaging content: Try posting unique images, videos, screenshots from the game itself, or even a behind-the-scenes look at development. Sneak peeks, updates, and attractive visuals can help make your web3 game stand out from the competition.
- Use campaign hashtags: Don’t forget to include relevant hashtags in each post so your content can be seen by more people who may be interested in playing the game.
- Engage with your audience: Remember that social media isn’t just about posting; it’s also about interacting with your followers. Responding promptly to comments or messages shows users that their feedback matters and encourages them to interact.
- Share user-generated content: User-generated content helps build relationships between players and developers alike. Encourage user-generated content by running contests and referral programs. Look for user-generated content by searching hashtags.
Social media makes you more authentic and trustworthy, which is important in the Web3 space. Just make sure you stay active. Otherwise, your fans may think you’re doing a rug pull.
2. Email campaigns
Collect emails from customers during interactions with them at events or online forums so you can send emails about special offers, promotions, and updates directly into their inboxes. If you invest in email marketing early, you’ll have plenty of people to sell to when the game launches.
Here’s how you can use email campaigns to market your Web3 game:
- Find your opt-in: Ask yourself how you’ll convince customers to hand over their email addresses. If you’re developing a token for the game, state that you’ll give everyone a token they can use in the game, and they’ll get more if they stay subscribed.
- Plan and develop content: Create content that resonates with your audience. Remember, the content should be relevant and helpful, not just a sales pitch.
- Personalizing messages: Customize each email with personal touches, like addressing the recipient by name or customizing messages based on their preferences or past purchases. This shows you care about the individual and see them as a person.
- Use FOMO: Fear of missing out, or FOMO, can encourage fans to act on a purchase. Try to market limited-time promotions on cryptocurrency and in-game assets.
- Track your progress: Track your campaigns in terms of clicks, opens, and conversions, and adjust if you’re not getting the right results. This data is valuable for understanding how to appropriately engage your customers with your Web3 game promotions.
Email marketing allows you to stay in touch with your customers. Buyers also appreciate staying up-to-date about your game and promos, so they can take advantage of them at release.
3. Community outreach
Web3 is a community-driven industry, and you’ll need to communicate frequently with your fans to create buzz. Web3 developers often have Discord servers because they encourage quick interaction between followers and give companies a direct link to their potential customers.
Here’s how you can use community outreach for marketing your Web3 game:
- Live streaming: Leverage live streaming services like Twitch, which helps gamers interact with viewers in real-time. YouTube is also a great avenue for live streaming, but isn’t as focused on gaming. Either way, live streaming will put more eyes on your game.
- Make use of influencers: Reach out to influencers in the gaming industry that have a large following of gamers who may be interested in playing your game.
- Networking events: Attend gaming conventions, meetups, and hackathons where you can showcase demos of your Web 3 games, as well as network with other developers. These creators may be willing to endorse and promote your game before it launches.
- Collaborations: Collaborate with different studios to tap into their fan base. Make sure you’re not partnering with anyone who could be a potential competitor down the line.
- Online communities: Approach relevant online communities in your niche (e.g., indie games) to find like-minded individuals who may be interested in your game. Interact with this community as often as possible with updates on your game or just to chat.
Community outreach is one of the most effective ways of marketing video games, so do your best to speak to your community frequently. Abandoning them means destroying your potential.