Marketing tactics seem to come and go like the seasons these days, but there is a very good reason for that. As the online economy constantly evolves, marketers are continually finding new ways to innovate, reach customers, and market brands from a fresh angle.
However, it is worth stating that the rate that these techniques and tactics change is wildly overblown by many media sources—all in the name of clickbait. While it is easy to feel exhausted by the thought of going through these different tactics, understanding them fully, and trying to keep up with changing trends, you only really need to know the basics.
In fact, it is worth highlighting a tactic that suits your needs and market and then doubling down on it. Despite what hyperbolic YouTube thumbnails and endless blog posts might have you believe, you don’t need a thousand tactics to be great at marketing.
You only need one good one.
Therefore, to make your life easier and help you select a marketing strategy that might suit your particular needs, we have listed short and clear explanations for three major marketing approaches.
This is what you need to know:
Search engine optimization
The most famous (or infamous) marketing strategy over the past decade has been search engine optimization. The reason that it is so common is simple—it moves the needle more than almost any other marketing strategy.
SEO is the process of increasing your domain authority with search engine algorithms, boosting your ranking on search engine results pages, and increasing the chance of people visiting your website.
However, this is an oversimplification of the strategy. SEO is time-consuming because you have to create consistent content that resonates with your target audience.
Thankfully, to help with this, you could hire a fully managed SEO service that will handle all this for you.
Social media advertising
Another popular digital marketing strategy is, of course, social media marketing.
You are probably familiar with this tactic, as it essentially involves anything from growing an organic audience through regular content creation, or paid advertising in the form of Facebook, Instagram, YouTube, or LinkedIn ads.
This strategy is effective because a vast number of people are online on social media at any point of the day.
This makes it a low-cost and high-potential approach to your marketing campaign.
If you want to stick to organic social media growth, be prepared for a long wait before you see your campaign bear fruit. Like SEO, this can take a while as followers are slowly accumulated.
There has been an increase in influencer marketing, which is the newest form of digital marketing among the three examples provided.
Influencer marketing is where a brand hires an individual with a large and dedicated following in a particular niche to collaborate with them, feature their products, or reference their brand.
This works well if you want to piggyback off the influencer’s success and accumulate their followers.