5 digital marketing tools to help you develop a robust PR strategy

by | Jul 7, 2023 | Marketing, Public Relations

In today’s rapidly evolving digital landscape, establishing a robust PR strategy is no longer a luxury but a necessity. Most people look online to find brands that can fulfill their needs.

In fact, according to a report from Visual Object, 76 percent of consumers look for a company’s online presence before visiting the company physically. 

5 digital marketing tools to help you develop a robust PR strategy

Image Source: PR Newswire

A robust public relations strategy is crucial for businesses and brands. It helps you to effectively engage with your target audience and build a positive brand reputation.

However, PR professionals and marketers face challenges with enhancing their business reputation in a crowded marketplace.

That’s why I’m here to unveil 5 game-changing digital marketing tools to supercharge your PR strategy and help you achieve unparalleled success.

Let’s get started.

5 digital marketing tools to supercharge your PR efforts

Here are our top five picks. Review their features and choose the ones that suit your needs.

1. Flick AI Caption Generator

5 digital marketing tools to help you develop a robust PR strategy

Image Source: Flick Social

Social media content is the foundation of PR communications and helps shape brand image.

However, creating great content requires brainstorming many ideas and spending much time writing and optimizing. In addition, you have to wait for the right time to post your content to engage your target audience.

Flick AI caption generator to create engaging captions for your brand that seem like they were written by an experienced copywriter while keeping your distinctive voice and style.

It is also used for social media planning and content creation. It helps you brainstorm, write, schedule, optimize, and plan your social media content, making your work easy.

Instead of spending hours brainstorming content ideas, Flick Social AI helps you develop original and compelling content ideas in less time.

To access Flick Social AI, start with a seven-day free trial and then choose a package that fits your needs.

2. Attrock Schema Markup Generator

5 digital marketing tools to help you develop a robust PR strategy

Image via Attrock

Next on our list of digital marketing tools is Attrock’s Schema Markup Generator. It’s all about schema markup, which is like adding a special language to your website’s HTML code. This language helps search engines understand your content better, which means your PR efforts can reach a wider audience and make a bigger impact.

Schema markup can significantly improve your website’s visibility. When you use it, search engines can display your content in a more attractive way. It’s like giving your PR releases and articles a makeover! 

With enhanced search results, your content stands out and grabs attention. That means more people will see your brand and what you have to say.

You can also add credibility to your PR content by using Attrock’s Schema Markup Generator. By highlighting important information like authorship, dates, and reviews, you can show that your content is trustworthy and reliable. When people see this extra layer of credibility in search results, they’re more likely to click and engage with your PR content.

Speaking of clicks, schema markup can also increase your click-through rates. When your PR content appears in search results with additional information like star ratings, images, or event details, it catches the eye. It’s visually appealing and gives people a glimpse of what they can expect. And you know what that means – more clicks and more organic traffic to your PR content.

Schema markup can also complement your email marketing efforts, which is one of the best contactless marketing channels out there. By using schema markup on web pages or landing pages linked in email campaigns, you can ensure that the content is optimized for search engines when recipients click through from the email.

And the best part? Attrock’s Schema Markup Generator is completely free.

3. SocialPilot

5 digital marketing tools to help you develop a robust PR strategy

Image via SocialPilot

SocialPilot is packed with a variety of features and functionalities that PR professionals will find absolutely essential. It’s a must-have tool to stay on top of your game in the PR world.

With SocialPilot, you can manage multiple social media accounts in one place. This is incredibly useful when it comes to PR because you can easily monitor and engage with your audience across different platforms.

SocialPilot also has a content curation feature that helps you find and share interesting content from reliable sources. For PR professionals, staying informed about the latest news and trends in your industry is crucial. 

With SocialPilot’s content curation feature, you can easily discover and share valuable content, including personalized videos. By doing so, you not only keep your audience up to date but also position yourself as a thought leader in your field. This helps you establish credibility and build a strong rapport with your audience.

Another great feature of SocialPilot is its analytics and reporting capabilities. It’s really handy because it gives you valuable insights about how well you’re doing on social media. You can see things like how much people are engaging with your posts, how many new followers you’re getting, and how far your content is reaching.

This data is essential for evaluating the success of your PR campaigns and making informed decisions to improve your strategy.

4. Sprout Social

5 digital marketing tools to help you develop a robust PR strategy

Image Source: Sprout Social

Social media has a profound impact on public relations. It provides an opportunity for PR professionals to reach a wider audience and engage directly with them. 

By utilizing social media channels, PR practitioners can share news updates, announcements, and content with followers, fostering real-time interaction and feedback. 

A lack of social media presence can negatively affect your business or brand relationship with your consumers. 

Sprout Social is a social media management tool that can assist you develop a robust PR strategy by managing and optimizing your social media presence. It offers comprehensive features and tools to streamline your b2b social media workflows.

It organizes your content calendar and assets. This lets you plan and schedule posts across multiple social media platforms, including Facebook, Twitter, and LinkedIn, ensuring consistent and timely posting.

Sprout Social allows you to manage social media interactions from a unified inbox. 

Moreover, you don’t have to guess about your content performance. You can track brand mentions, keywords, and hashtags across social media.

5. Semrush 

5 digital marketing tools to help you develop a robust PR strategy

Image Source: Semrush

PR content, such as press releases and articles, needs to be optimized for search engines. You can use a tool like Semrush to conduct keyword research and create SEO-friendly content. 

It can help you identify relevant keywords and topics with high search volumes. Incorporating these keywords into your content can improve its visibility and reach a wider audience, enhancing your PR.

Semrush also allows you to conduct in-depth competitive analysis by analyzing your competitors’ content strategies. Understanding their public relations tactics will enable you to identify gaps and refine your strategy to achieve higher organic search rankings.

Backlinks are also crucial for building brand authority and credibility. Semrush provides backlink analysis tools that allow you to identify valuable backlink opportunities from authoritative websites. 

By obtaining high-quality backlinks, you can boost your brand’s visibility, enhance your PR efforts, and improve search engine rankings.

Final thoughts

A robust PR strategy requires utilizing various digital marketing tools. By harnessing the power of these tools, you can enhance your brand’s visibility, engage your target audience, and foster meaningful relationships.

So, what are you waiting for? 

Embrace these digital marketing tools and develop a robust PR strategy to captivate your audience and elevate your brand image.

Reena Aggarwal
Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.