2022 will be yet another year of massive expansion for the influencer marketing industry with U.S. influencer marketing spending expected to reach $4.14 billion.
Across the board, all the major social networks are more deeply recognizing the value content creators bring as they drive engagement and bring more eyes to their platforms.
Their recent product development efforts—from Instagram’s new Collab feature and monetization tools to TikTok’s partnership with Shopify and overall focus on social commerce—show the emphasis they’re placing on facilitating and incentivizing brand-influencer collaboration opportunities.
SocialPubli, an online platform that connects marketers and influencers, has noted some of the industry’s top trends, challenges and opportunities, and has pulled together information on how the industry will continue to shift over the coming year.
