Artificial intelligence is expected to be the next touchstone of technological achievement for consumers and businesses alike—a whopping 91 percent of tech execs and 84 percent of the general public believe that AI constitutes the next tech revolution, according to new Edelman research—but there are very real concerns for society, business and government, ranging from smart toys that could invade children’s privacy to negative impacts on the poor, to a loss of human intellectual capabilities.

In fact, 60 percent of the general population and 54 percent of tech executives believe that regulation of AI technology is critical for its safe development, according to the 2019 Edelman Artificial Intelligence survey. For example, about a third of both groups (30 percent of the general population; 33 percent of tech executives) believe AI-powered “deepfake” videos could lead to an information war that, in turn, might lead to a shooting war.

AI will lead the next tech revolution—but many fear its dark side

Developed by the Edelman AI Center of Expertise with input from the World Economic Forum (WEF), the study compares the general public’s perceptions of AI to those of senior tech executives with a front row seat on AI development and deployment.

“Our survey explores the issues surrounding AI, from the more obvious positives of improved healthcare and manufacturing to the countervailing concerns overhanging widespread adoption,” said Sanjay Nair, global technology sector lead at Edelman, in a news release. “We found both groups are curious about AI, yet there is also substantial uncertainty and worry that AI use could lead to widespread job loss, income inequality and social isolation.”

AI will lead the next tech revolution—but many fear its dark side

Among the study’s key findings:

  • 54 percent of the general public and 43 percent of tech executives say AI will hurt the poor, and 67 percent and 75 percent, respectively, believe it will benefit the wealthy;
  • 71 percent of the general public and 65 percent of tech executives worry that AI will lead to a loss of human intellectual capabilities;
  • 74 percent of the general public and 72 percent of tech executives say that smarter AI-powered devices will lessen the need for people to interact with others, leading to more isolation;
  • 81 percent of the general public and 77 percent of tech executives believe that advances in AI will likely cause a reactionary response from a society that feels threatened;
  • 51 percent of the general public and 45 percent of tech executives agree that AI-powered “deepfake” videos could mean that no information is believable and that they are highly corrosive to public trust.

AI will lead the next tech revolution—but many fear its dark side

“The Edelman AI survey is both broad and deep and raises many profound issues,” said Kay Firth-Butterfield, head of artificial intelligence and machine learning at the World Economic Forum, in the release. “It is clear from the results that business and government need to be thoughtful and take action across many issues to ensure the potential harmful effects of AI do not cause society to lose the clear benefits that can accrue from the technology.”

AI will lead the next tech revolution—but many fear its dark side

“The global community must be aware of the risk factors associated with this type of transformation, and at the same time create an environment where the benefits can be spread proportionately throughout society,” Firth-Butterfield added.

View the complete survey here.

AI will lead the next tech revolution—but many fear its dark side

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Richard Carufel

Richard Carufel

Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders.

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