fbpx

Announcing the 2021 Bulldog PR Award winners—congrats, top dogs!

by | May 20, 2021 | Public Relations

Bulldog Reporter is pleased to announce the winners of the 2021 Bulldog PR Awards, recognizing both the most outstanding PR and communications campaigns, and the most extraordinary individual and agency contributions to the industry. The Bulldog Awards are the only PR awards program judged exclusively by journalists.

Announcing the 2021 Bulldog PR Award winners—congrats, top dogs!“I was very moved to judge this year’s entries due to the pandemic,” says Mary Ellen Walsh, award-winning journalist and Bulldog Awards judge. “Nearly every team had to readjust strategic planning to include a more compassionate look at the power of public relations on a deeper level. The campaigns were less about the bottom line and much more about effectively bolstering outreach, offering expertise and raising awareness.”

In October 2020, the Bulldog Awards announced it would be combining its two programs, the PR Awards and Stars of PR Awards, into a single program. As a result, there are three Grand Prize winners, one in each group: campaign, agency, and individual or team.

  • LEWIS received the Grand Prize – Best Campaign of 2020 for their campaign Lucid Motors Launch – A Tale of David AND Goliath
  • Fahlgren Mortine received the Grand Prize – Best PR Agency of 2020
  • KD Hall of KD Hall Communications received the Grand Prize – PR Star of 2020

Grand Prize winners are selected from among the nominations that are entered in multiple categories and win gold at least once.

Our illustrious panel of journalist judges had their work cut out for them to select winners from entrants in 50+ categories, including three new campaign categories added to recognize the events of 2020.

  • The Best COVID-19 Response
  • The Best Virtual Event
  • The Best PR Podcast

“As a journalist for over 20 years, I’ve probably gotten hundreds of thousands of press releases,” says Eric Hartley, an opinion editor, newspaper journalist and Bulldog Awards judge. “However, I rarely see the work that goes into them. Judging these awards gave me a glimpse behind the curtain into the ways organizations—and their PR firms—think about how to promote something.”

The winning individuals, teams, agencies, and companies have all earned bragging rights as Bulldog Awards recipients, along with extensive promotion on the Bulldog Awards website and through Bulldog Reporter’s newsletters and website. The Grand Prize winners also receive a Bulldog Awards trophy to add to their award collection.

Congratulations to all the winners of the 2021 Bulldog PR Awards!

Learn more about Bulldog Awards at bulldogawards.com and sign up to hear about updates on deadlines or upcoming awards programs.

Campaign Categories

Grand Prize – Best PR Campaign of 2020

  • Lucid Motors Launch – A Tale of David AND Goliath by LEWIS

Best Arts & Entertainment Campaign

  • Gold: Sound Royalties Takes the National Stage by French/West/Vaughan

Best Beauty, Fashion, or Lifestyle Campaign

  • Gold: nixit by Matte PR Inc.
  • Silver: Wrangler x Rick and Morty Collection by French/West/Vaughan

Best Brand Launch

  • Gold: Rebranding a Beloved Brand for Today’s Table by The GIANT Company
  • Silver: YouthBuild by Goodfuse
  • Bronze: Forefront by Forefront Communications Group, Inc

Best Business to Business Campaign

  • Gold: MWWPR + T&M Associates by MWWPR
  • Silver: Church Mutual Insurance Company, S.I. and Padilla by Padilla
  • Bronze: SingleStore: What’s in a Name? by Bospar

Best Business to Consumer Campaign

  • Gold: OnwardMobility Delivers the Next BlackBerry by Rainier Communications
  • Silver: Zebra Partners by Zebra Partners
  • Bronze: D’Artagnan by Peppercomm

Best Campaign on a Shoestring Budget

  • Gold: NAVC’s COVID-19 Response by North American Veterinary Community
  • Silver: Cinnadust Seasoning Sweetens 2020 with News of Official Cinnamon Toast Crunch Seasoning Launch by Gillian Small Public Relations
  • Bronze: PPE Protects the Public from COVID, TerraCycle Protects the Planet from PPE Waste by TerraCycle

Best Community Engagement Campaign

  • Gold: ‘Choose Topeka’ $15,000 Relocation Campaign by Violet PR
  • Silver: Let’er Buck Challenge by French/West/Vaughan
  • Bronze: Know Narcolepsy® UGC Campaign by Evoke KYNE

Best Community Relations Campaign

  • Gold: 10,000 Turkeys by The GIANT Company

Best Consumer Product Launch 

  • Gold: Enfusia Helps Customers Mask Up and Breathe Easy by SPM Communications
  • Silver: Lucid Motors Launch – A Tale of David AND Goliath by LEWIS

Best Covid-19 Response Campaign

  • Gold: Lifelong Learning by Lifelong Learning
  • Silver: Stony Brook Medicine by Stony Brook University
  • Bronze: Marathon Strategies: COVID-19 Covered by Marathon Strategies
  • Bronze: Verizon’s Feed the Frontlines, Pay It Forward Live, Comeback Coach Hub and Women In Business by Rogers & Cowan PMK

Best Crisis Management

  • Gold: Ambulnz COVID-19 Response by 10 to 1 Public Relations
  • Silver: Keeping the Dream of Homeownership Alive: Mr. Cooper Advocates on Behalf of Homeowners and the Housing Market by Highwire PR

Best Diversity/Inclusion Campaign

  • Gold: Agency Guacamole – B.L.N.D by Agency Guacamole
  • Silver: Red Fan Communications by Red Fan Communications
  • Bronze: UGA PR Capstone Students by UGA PR Capstone Students

Best Financial Services Campaign

  • Gold: Aflac by Aflac
  • Silver: Born Digital: Ally Bank Welcomes 10,000+ Newborns into the Digital Era, Giving the Future a Financial Head-Start on Theirs by Tier One Partners
  • Bronze: BackBay Communications: Local Funding Announcement by BackBay Communications

Best Food & Beverages Campaign

  • Gold: Dittoe Public Relations by Dittoe PR
  • Silver: The Charli Dances Onto Dunkin’s Menu by RF|Binder

Best Global Campaign

  • Gold: Lucid Motors Launch – A Tale of David AND Goliath by LEWIS
  • Silver: trivago by Peppercomm
  • Bronze: Oracle AI@Work: Mental Health by Oracle

Best Government/Public Service Campaign

  • Gold: United States Postal Service Field Communications by USPS
  • Silver: CDC Rx Awareness Campaign by Centers for Disease Control and Prevention ICF Next
  • Bronze: Orlando United Assistance Center by Poston Communications

Best Green Environmental/Sustainability Campaign

  • Gold: NewsmanPR’s “Connect & Protect” Campaign for the Florida Keys by NewmanPR
  • Silver: Jet Zero: The Future of Electric Flight by Mission Control Communications
  • Bronze: Vote Yes on Prop 1 by Kiwit

Best Healthcare Campaign

  • Gold: MUCINEX’s Goes Beyond Words with Three-Phased COVID-19 Public Health Information Campaign by Legend
  • Silver: Amendola Raises Appriss Health’s Profile Through OpenBeds Campaign by Amendola Communications
  • Bronze: CHPA by Reingold

Best Integration of Traditional and New Media

  • Gold: Lucid Motors Launch – A Tale of David AND Goliath by LEWIS
  • Silver: Trane® Residential x Havas Formula by Havas Formula
  • Bronze: Scotch-Brite™ Brand Holiday Gift Guide by HUNTER PR

Best Investor Relations

  • Gold: Feeding Pets of the Homeless 2019 Annual Report by Gostin Strategic Consulting LLC
  • Silver: Pushpay by Pushpay
  • Bronze: The Buddy Group by The Buddy Group

Best Issue/Cause Advocacy Campaign

  • Gold: Red Fan Communications by Red Fan Communications
  • Silver: Qorvis Communications by Qorvis Communications
  • Silver: Combatting Youth Vaping Head On by GOLIN

Best Media Relations Campaign

  • Gold: Cinnadust Seasoning Sweetens 2020 with News of Official Cinnamon Toast Crunch Seasoning Launch by Gillian Small Public Relations
  • Silver: Lucid Motors Launch – A Tale of David AND Goliath by LEWIS
  • Bronze: 2020 Golden Apple Awards for Excellence in Teaching & Leadership by The Harbinger Group

Best Not-for-Profit/Association Campaign

  • Gold: Dueling Dinosaurs Roars with Global Announcement by French/West/Vaughan
  • Silver: Qorvis Communications by Qorvis Communications
  • Bronze: Verizon’s Feed the Frontlines, Pay it Forward Live, Comeback Coach Hub and Women In Business by Rogers & Cowan PMK

Best PR Podcast

  • Gold: Disrupting the Podcasting Space with ASG’s Digital: Disrupted by V2 Communications
  • Silver: Lay of the Brand Podcast by Merritt Group
  • Bronze: PR 360 by Global Results Communications

Best Public Affairs Campaign

  • Gold: Marathon Strategies: Securing Justice for U.S. Victims of Terror by Marathon Strategies
  • Silver: Yes on Proposition 22 | Clyde Group by Clyde Group
  • Bronze: Counting Illinois by Kiwit

Best Special Event or Publicity Stunt

  • Gold: MUCINEX® Direct-to-Consumer Channel Launch w/ Fashion Show Livestreamed on YouTube by Legend
  • Silver: Canadian Tire Christmas Trail by Canadian Tire Corporation
  • Bronze: Lucid Motors Launch – A Tale of David AND Goliath by LEWIS

Best Technology/Software Campaign

  • Gold: OnwardMobility Delivers the Next BlackBerry by Rainier Communications
  • Silver: Prodoscore: Making Work From Home Actually Work by Bospar

Best Thought Leadership Campaign

  • Gold: Cancer Treatment Centers of America – Shadow Curve by Goodfuse
  • Silver:  Invention in PR by Adam Ritchie Brand Direction
  • Bronze: MWWPR + T&M Associates by MWWPR

Best Travel & Tourism Campaign

  • Gold: Hilton Extends Hospitality Through “Hilton at Home” Digital Content Series, Offering Insider Tips to Make Consumers’ Homes and Lives More Hospitable During Global Pandemic by Hilton

Best Use of Influencers

  • Gold: MUCINEX® Direct-to-Consumer Channel Launch w/ Fashion Show Livestreamed on YouTube by Legend
  • Silver: SideChefxPanasonic: Cooking Made Easy by Dunn Pellier Media
  • Bronze: V2 Executes Robust Influencer Program for Decibel During COVID-19 by V2 Communications

Best Use of Personality/Celebrity

  • Gold: #ForTheGrams: Amazon Helps Families Maintain Holiday Traditions in a Time of Social Distancing by HUNTER
  • Silver: Advantage Hers by Ruder Finn
  • Bronze: Leanne Ford for Legend by Sharp Think

Best Use of Research – Business/Consumer

  • Gold: Back to Normal Barometer by ROKK Solutions
  • Silver: Aflac by Aflac
  • Bronze: Oracle AI@Work: Mental Health by Oracle

Best Use of Social Media

  • Gold: The Abbi Agency by The Abbi Agency
  • Silver: American Dairy Association North East #MakeMilkMoments Social Media Campaign by Pollock Communications

Best Use of Video/Multimedia

  • Gold: Poseida Therapeutics by Poseida Therapeutics

Best Viral Campaign

  • Gold: Spin Master, The PAW Patrol Years by Spin Master

Best Virtual Event Campaign

  • Gold: Qorvis Communications by Qorvis Communications
  • Silver: Reingold by Reingold
  • Bronze: Lucid Motors Launch – A Tale of David AND Goliath by LEWIS

Best Visual Storytelling Campaign

  • Gold: CDC Rx Awareness Campaign by Centers for Disease Control and Prevention ICF Next

Individual or Team Categories

Grand Prize – PR Star of 2020

  • KD Hall, KD Hall Communications

Leader of the Year (Agency)

  • Gold: French/West/Vaughan team
  • Silver: Curtis Sparrer, Bospar
  • Bronze: Kathy Bloomgarden, Ruder Finn

Media Relations Professional of the Year

  • Gold: Beth Casteel, The Reis Group
  • Silver: Curtis Sparrer, Bospar
  • Bronze: Eric Hazard, Vested

PR Professional Who Makes a Difference

  • Gold: KD Hall, KD Hall Communications
  • Silver: Curtis Sparrer, Bospar

PR Star Under 40

  • Gold: KD Hall, KD Hall Communications
  • Silver: Brian Hart, Flackable
  • Bronze: Keith Chapman, Chap Public Relations, LLC

PR Up and Comer

  • Gold: Myrissa Stalter, Fahlgren Mortine
  • Gold: Sonali Hitesh Mehta, Apples and Oranges Public Relations
  • Silver: Sammie Yeager, ROKK Solutions
  • Bronze: Luz Verduzco, SPM Communications

Public Relations Professional of the Year

  • Gold: Curtis Sparrer, Bospar
  • Silver: Kathy Bloomgarden, Ruder Finn
  • Bronze: Eric Hazard, Vested

Agency Categories

Grand Prize – Best PR Agency of 2020

  • Fahlgren Mortine

Agency That Gets Results

  • Gold: Fahlgren Mortine
  • Silver: Bospar
  • Bronze: Lumina Communications

Best Boutique Agency

  • Gold: Capwell Communications
  • Silver: Affect/Gregory FCA
  • Bronze: Fish Consulting

Best Industry-Focused Agency

  • Gold: Jaymie Scotto & Associates
  • Silver: Bospar
  • Bronze: SideCar Public Relations

Business to Business (B2B) Agency of the Year

  • Gold: Bospar
  • Silver: BLASTmedia
  • Bronze: Lumina Communications

Business to Consumer (B2C) Agency of the Year

  • Gold: Fahlgren Mortine
  • Silver: French/West/Vaughan

Large Agency of the Year

  • Gold: Fahlgren Mortine
  • Silver: French/West/Vaughan

Midsize Agency of the Year

  • Gold: Goodfuse
  • Silver: Bospar
  • Bronze: Publicity For Good

Most Innovative Agency

  • Gold: Ruder Finn
  • Silver: Bospar
  • Bronze: JConnelly

Small Agency of the Year

  • Gold: Adam Ritchie Brand Direction
  • Silver: 10 to 1 Public Relations
  • Bronze: Violet PR

About Bulldog Reporter

Bulldog Reporter has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and many other topics you won’t find anywhere else, the Bulldog Reporter email newsletter brings you compelling and relevant articles, plus timely updates about journalist moves and agency news so you can stay on top of your PR game. The Bulldog Awards, the only PR awards program judged exclusively by working journalists, are run by Bulldog Reporter and celebrate the best and brightest in corporate communications and public relations. Bulldog Reporter and the Bulldog Awards are a subsidiary of Agility PR Solutions, a provider of media outreach, monitoring, and measurement solutions for PR and communication professionals.

About Agility PR Solutions

Agility PR Solutions, a subsidiary of INNODATA INC. (NASDAQ: INOD), streamlines media monitoring, outreach, and media intelligence in one intuitive platform for public relations professionals. Since 2003, global organizations have relied on Agility to help them achieve ambitious business goals using an outcome-based approach. Software backed by deep expertise offers high-performance results and PR insights for brands with advanced requirements in a shifting media landscape. Providing innovative technology, outstanding data quality, and high-caliber support, Agility enables success for today’s communicators. Learn more at www.agilitypr.com.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

How the wrong spokesperson can be detrimental to your client

How the wrong spokesperson can be detrimental to your client

Even though I covered sports for about a decade as a journalist prior to entering the PR business, and was also the sports marketing specialist for many years at Burson-Marsteller (in addition to playing key roles on none sports accounts), I always cautioned clients...