Media pulse: Investors want more positive news of business recovery plans

by | May 12, 2020 | Public Relations

New research reveals that U.S. investors are consuming more financial news and are eager for more positive, forward-looking news related to COVID-19—and particularly want to learn about how businesses are planning to recover from the economic disruption of the pandemic. Those are among the key findings in a new survey conducted by the.

In a new survey from financial PR firm Dukas Linden Public Relations (DLPR), in conjunction with YouGov, the majority of survey (56 percent) agreed or strongly agreed that they want to see and read more stories about businesses’ plans to recover from the pandemic, while just 13 percent disagreed. The demand for coverage about businesses’ recovery plans was measurably higher among investors (62 percent) than non-investors (49 percent).

In their quest for more information about the direction of the economy and business outlook, 46 percent said they are reading or watching more financial news now than they were before COVID-19. Only 26 percent said they are consuming less.

Looking for signs of progress

Among all respondents, most (60 percent) said they wanted COVID-19 news to have a more positive focus, such as stories about how businesses are coping with lockdowns, or how communities are flattening the curve of the disease, with only 10 percent disagreeing.

Overall, news consumers also want a break from the constant coverage of the pandemic; 48 percent said they strongly agree or somewhat agree with the statement that they want to see or read more non-COVID-19 related news, while 21 percent disagree.

“As more states begin to relax stay-at-home restrictions and businesses across the U.S. weigh their options, investors are clearly hungry for actionable insights on the direction of the economy, financial markets and specific industry sectors,” said Richard Dukas, CEO of DLPR, in a news release.

The DLPR survey, covering 1,443 U.S. adults, including those who are and are not invested in stocks, bonds and other financial instruments, was conducted between April 28th and 29th. Subjective news analysis based on print edition front page news stories from the Wall Street Journal and New York Times during the time period of April 27th to May 1st.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


7 benefits of building authentic relationships with influencers

7 benefits of building authentic relationships with influencers

In today's digital landscape, influencer marketing stands as a formidable tool for brands aiming to reach target audiences and build brand awareness. However, just investing in popular influencers isn't enough. Consumers are looking for authenticity and can easily...

Maximizing the impact of influencer marketing on consumer behavior

Maximizing the impact of influencer marketing on consumer behavior

Influencer marketing has emerged as a pivotal strategy in modern digital advertising, leveraging the popularity and authority of individuals with large followings on social media platforms to promote products and services. Unlike traditional celebrity endorsements,...