The Disruption Resiliency Gap: Even after years of operational chaos, execs still aren’t prepared

by | Apr 4, 2023 | Public Relations

More than half (53 percent) of executives in a new survey admit their company is not where it should be when it comes to resiliency—and this despite three straight years of pivoting amid ongoing disruption and economic ambiguity, new research from business analytics firm SAS reveals.

Then firm’s new Resiliency Rules study explores the current state of business resiliency—and what steps companies in industries like financial services, retail, manufacturing, health care, and government are taking to navigate change and seize opportunity.

Between rhetoric and reality

Among more than 2,400 survey respondents, 70 percent are optimistic about the future of their country’s economy, and 80 percent are currently investing in resiliency planning and strategy. However, the research indicates a resiliency gap between the importance executives place on resiliency, and how resilient their organizations actually are.

Challenges to implementing resiliency are tied to lack of investment:

The Disruption Resiliency Gap

According to the survey data:

  • Nearly all (97 percent) executives believe resiliency is very or somewhat important, yet less than half (47 percent) perceive their company as resilient.
  • Roughly half (46 percent) admit they are not fully equipped to face disruption and struggle in addressing challenges such as data security (48 percent), productivity (47 percent) and driving technology innovation (46 percent).

While the resiliency gap is today’s reality, 81 percent of respondents indicate they believe resiliency is attainable with the right guidance and tools. And more than 90 percent of the respondents see data and analytics as critical tools for a resiliency strategy.

Technology tools used more by executives who score high on the Resiliency Index:

The Disruption Resiliency Gap

“We want to help executives across industries outpace their competitors by using data and analytics to build a sustainable resiliency strategy,” said Jay Upchurch, executive vice president and CIO at SAS, in a news release. “By taking the Resiliency Index, the research and assessment tool we launched today, organizations will be able to better identify areas of existing strength and areas where growth is possible. That insight will help them close gaps and strategically fortify the tools and systems that make them agile in the face of challenges and disruption.”

Five Resiliency Rules—and the necessity of data and analytics

SAS identified five principles instrumental to maintaining and strengthening business resiliency:

The Disruption Resiliency Gap

Referred to as the five Resiliency Rules, the firm examined how executives prioritize and implement each. One thing was clear: high-resiliency executives place higher value and invest more than low-resiliency executives in each area. This was consistent in the responses across country and industry segmentations, indicating executives view these as fundamental components for a resiliency strategy.

A key takeaway from the executive research is the critical role of data and analytics in implementing the Resiliency Rules. Nearly all high-resiliency executives (96 percent) use internal and external data and analytics to inform decision-making, which is key for navigating change and ensuring business continuity. The highly resilient business executives claimed to implement data tools more than their less resilient counterparts (93 percent high vs. 22 percent low).

The Disruption Resiliency Gap

To test your resiliency, try SAS’ new Resiliency Index

To complement the report, the firm has developed a new Resilience Assessment Tool, a free, online tool that enables business leaders to appraise their own company’s resiliency quotient based on the five Resiliency Rules.
For the study, SAS created an assessment methodology called the Resiliency Index to understand where resiliency fits into executives’ priorities and investments. SAS categorized respondents into three categories:

  • High resiliency (26 percent)
  • Moderate resiliency (54 percent)
  • Low resiliency (20 percent)

Comparing the business practices of each, high-resiliency executives view having a structured strategy integral because it addresses more than managing disruption but plays a part in business stability. A resiliency strategy impacts key business metrics including job performance and consumer confidence.

Learn from high-resiliency executives

Helping companies close the resiliency gap starts with getting the right data and analytics in the hands of executives. The new tool allows anyone to conduct their own business assessment and action planning. This tool, along with insights from the high-resiliency executives in the report, delivers practical guidance for fostering greater business resiliency.

“The SAS AI/ML platform continues to play a critical enabling role as we transform our manufacturing and commercial practices,” said Steve Bakalar, vice president of IT Digital Transformation at Georgia-Pacific, in the release. “SAS’ Resiliency Assessment Tool research resonates loudly against the methods and strategies we are driving.  All five principles are essential components to imbed resourcefulness and resiliency into organizations that seek to flourish in these very challenging and rapidly changing business conditions.”

Download the full report and try the Resiliency Assessment Tool here.

SAS conducted in-depth interviews with business leaders in Brazil, France, Germany, India, Japan, United Kingdom, Benelux, Iberia and United States in November to understand senior executives’ perspectives on business resiliency and their approaches to leadership during volatile times. A proprietary online survey was conducted with 2,414 senior executives working full-time within financial services, retail/consumer goods, manufacturing, healthcare/life sciences, or government from Dec. 16, 2022, to Jan. 4, 2023, in the aforementioned countries.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


Contact center CRM: 3 ways it boosts CX and enables sales

Contact center CRM: 3 ways it boosts CX and enables sales

The satisfaction of your customers is the most important. Successful businesses understand that it's not just about the products or services offered, but about the overall experience. This is where Customer Relationship Management (CRM) becomes crucial, especially for...