Hot Toys on Twitter 2015: Guitar Hero, Skylanders and a Pie in the Face

by | Nov 24, 2015 | Popculture, Retail, Social Media, Twitter

It’s Black Friday week, everyone, and you know what that means: lots and lots of videos this coming Monday morning of eager shoppers exercising the holiday spirit by being trampled and getting into fights.

But this week isn’t just about madness and mayhem. It’s also about highlighting some of the coolest toys on offer this holiday season.

That’s why in our fourth annual MediaMiser Hot Toys on Twitter Report, we’ve tracked items from Toys R Us’s Fab 15 list to see which playthings are being digitally drooled over the most.

Unlike last year, when the Frozen Snow Glow Elsa Doll rocked the toy world and lit up Twitter, the hottest items this year have returned to the video game realm with Guitar Hero Live ($99.99, currently out of stock on the company’s website) and the Skylanders SuperChargers Starter Pack ($74.99) leading the way.

Hot Toys on Twitter 2015: Guitar Hero, Skylanders and a Pie in the Face

Skylanders SWAP Force was 2013’s hottest toy item on Twitter.

In fact, three of the top five items are video games when the LEGO Dimensions Starter Pack ($64.99) is included.

It’s worth noting, however, that the top five item with the highest percentage of want keywords (keywords indicating the user wants to buy the product) attached to its tweets is the somewhat more affordable Pie Face Game ($19.99).

However, the item with the most high-octane Twitter influencers on its side isn’t Guitar Hero, or Skylanders, or even Pie Face Game. It’s the Nerf Blaster, which has gotten some big ups from both @gizmodo and @guykawasaki this month.

We’ll release an infographic later this week detailing more of our findings, with the final report to come in December.

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Jim Donnelly
Jim Donnelly graduated with a BA in History/English from Wilfrid Laurier University and a MJ from Carleton University. Jim heads Agility PR Solutions’ Media Insights Group which oversees the production of public and client media analysis reports and infographics. Jim was previously editor of the Ottawa Business Journal and related publications such as Ottawa Technology Magazine and Meeting in the Capital.


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