We know that ‘earned media value’ sounds like one of those digital PR terms that leaves everyone scratching their heads. But it’s worth learning about because it is, in fact, extremely important. Earned media value is a very useful metric. Understanding it is vital to...
With so much content out there, it is easy to lose track of what is being said about your brand or your company. Keeping tabs on what others say about your business is one way to control the narrative. With the option of creating some of your content, you also take an...
Companies have a media kit to provide a quick snapshot of their brand to their current and potential clients, journalists, other brands, influencers, and media companies. Thus, this kit needs to assemble attention-grabbing and informative content that offers your...
The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and...
Technological evolution has done nothing short of transforming the PR landscape. In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. As...
When it comes to inbound marketing strategies, guest posting isn't exactly the new kid on the block. It improves brand awareness, earns backlinks, and can bring in up to 3x more leads close to conversion. Most marketers are aware of the value that consistent and...
Are you looking for ways to get more exposure for your brand? If so, you should consider implementing an earned media strategy. Earned media is any publicity that is not paid for by the company. It is a great way to build trust and credibility with your audience. Why...
Over a century from its invention, radio continues to evolve and has proven its resilience as a broadcast medium. While it has constantly adapted to new tastes and modes of listening, its core goals—to entertain and inform—have never changed. One of the most...
The “art of the pitch” is a vital skill in the PR world. Although it’s far from easy to craft a memorable pitch, fundamental mistakes commonly crop up in the industry, even among veterans—all of them entirely preventable. We’ve outlined six key qualifications your...
Broadcast experts can be media personalities or influencers. Tier one morning and afternoon shows turn to broadcast experts for their insights on topics ranging from the top tech products to the top toys for the season. With the media landscape changing, it has become...
According to the first official data for 2022, NHS waiting lists have hit a new high. The number of patients waiting for non-urgent operations in England has now risen to more than 6.1 million, and health bosses are warning that winter hospital pressures risk becoming...
The death of Michelle Alyssa Go, an Asian American woman who was pushed to her death in front of a New York City subway train in January, is not being investigated as a hate crime. But for many in the Asian community, the murder of the 40-year-old financial services...