It’s no secret that social media is a necessary part of any brand’s marketing strategy today. Given the explosion of social media in recent years, brands that treat social as an afterthought are missing out on an opportunity to engage with the right audience...
As the digital world has exploded, there has always been a slightly enviable view that PR professionals bestow upon their ad industry brethren. There is lowered client pressure to make placements, as ad spots tend to be guaranteed by their nature (although I’ll remain...
Whether they work in advertising, journalism or PR, everyone tasked with creating content dreams of tapping into the perfect topic and having a piece that goes viral outside of their usual audience. But what is it that makes up that elusive viral element? To get to...
Newsjacking, also known as real-time marketing, is the not-so-subtle art of “injecting your ideas into a breaking news story...in order to generate media coverage for yourself or your brand”. Although it wasn’t the first, perhaps the most memorable instance of...
Even as marketing disciplines such as content marketing, employee advocacy and social selling are embraced by businesses of all types, there has been little revealed about employee perspectives on these initiatives. But according to new research from employee advocacy...
So, you want to have a (professional) relationship with a journalist, do you? At the risk of sounding rude: Get in line. Journalists—especially in the current climate of newsroom cuts, shrinking budgets and hand-wringing over the state of the industry—are...
The year was 2005. Friendster and Myspace led the social networking world, Facebook and LinkedIn were both in its infancy, and Twitter was #nonexistent. As far as the media environment, the central economic question in journalism was how long it would take online...
***Spoiler Alert*** The third season of Amazing Race Canada finally has a winner--and the final episode didn’t disappoint, featuring a dramatic two-way race to the end that saw brothers Jesse & Gino Montani beat out pro wrestling partners Nick Foti & Matt...
Everyone understands the importance of media relations and the role it plays in a successful public relations strategy. But in an age where big data drives business decisions, how often is analyst relations incorporated into the mix? More specifically, nurturing...
I offered some thoughts this week on the PR value of an apology, to a reporter with The Chicago Tribune. That got me thinking…when won’t an apology suffice? A sincere mea culpa has always been one cornerstone of any crisis communications plan, but there are times when...
I've been a journalist for more than 30 years, and I've also interviewed hundreds of other journalists about their preferences for dealing with PR professionals. So I think I can say this with some authority: If you want to grab our attention, forget the fancy...
A new primary research study, conducted by marketing strategy consultancy FrogDog, found that the majority of C-level executives across companies of all sizes do find time to be active users of LinkedIn, primarily to take advantage of the business-oriented social...