What I like most about Aziz Ansari’s freshman novel is how it can be reapplied to so many vocations, not just our romantic lives. Social media has become as essential to public relations as the morning jolt of caffeine. While there is still a great value in working to...
Creating a content marketing strategy requires a great deal of time and research. By continually re-evaluating your strategy and implementing the latest optimization techniques, you can mitigate growing pains and continue trending towards success. What if we told you...
Revitalize, revamp, rebrand…whatever you call it, at some point your company’s public face may need an update. If your organization is undergoing or about to undergo change—perhaps a merger, repositioning in the market or just suffering from an outdated image—a few...
Whether you’re guiding a Fortune 500 company through their product release strategy, or you’re part of a three-person team working in the founder’s basement, the game is still the same for the PR professional: get the company noticed, and for the right reasons. Public...
When you wake up in the morning, does the thought of media monitoring look like a 50-pound dumbbell sitting in the corner of your office? If so, you’re not alone. I happen to be a morning person: I’m at the gym lifting weights for two hours starting at 5 am each day...
***Spoiler Alert*** After Wednesday’s airing of episode 10 of the Amazing Race Canada in B.C.’s Okanagan Valley, we’re down to the final four teams with only two episodes remaining. Unfortunately for ex-boyfriend and girlfriend Dujean Williams & Leilani Ross, they...
If your company operates on an international scale, managing public relations becomes a more energy intensive task. Here are some tips on how to effectively manage public relations on an international scale while sticking to the principles and aims of your company. Be...
“When you know better, you do better.” Maya Angelou’s powerful advice rings true for any PR professional who has watched their big campaign tank. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged. But the truth is,...
Not all news is good news, particularly when it’s a crisis involving your client’s company. No matter how long it took for a brand to build credibility, it can all be washed away with one swift wave of negative press. With agencies of record often not specializing in...
As communications professionals, we use social media every day. Yes, it’s a commitment—and because it consumes a fair chunk of our busy lives, we look for shortcuts. That’s why it’s time to go back to the basics—or for you newbies out there, start with the basics....
Nothing’s cooler than a ninja. They’re quick-witted, smart and most importantly, strike when their target least expects them. This ability to be efficient, yet remain completely incognito, is a skill that businesses should adapt when implementing corporate...
Early last week, news broke that Twitter shut down a network of 30 sites devoted to publishing deleted tweets from politicians around the world. The sites — collectively known as Politwoops — were managed by the Open State Foundation (OSF), which stated that Twitter...