One of the biggest faux pas in social media marketing is neglecting to engage with customers there, especially if they directly ask you a question. And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns...

To ‌effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy.  ‌However,...

Earlier this month, Meta released its new platform “Threads, an Instagram app,” saying the Twitter (X) challenger “is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.”  The app has already...

Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from...

In the dynamic world of social networking, a new contender has suddenly emerged: Threads, the latest app from Meta. Within its first 24 hours, over 30 million people signed up for Threads, an impressive launch for what's been dubbed as Meta's answer to Twitter.  But...

Ever since TikTok experienced its massive rise in popularity, the platform has simultaneously battled calls for its demise—particularly in the United States. Creators have panicked on more than one occasion over fears that the app could shut down tomorrow, worrying...

Twitter Blue was introduced in 2021 and was originally pitched as a subscription option for users to get early access to exclusive features like editing Tweets and receiving dedicated customer support. Once Musk took over in 2022, verification was added to the...

If you're starting a business today or already running one but haven't embraced social media marketing yet, it's time to catch up! Social media has become the primary platform for brands that want to establish themselves online. It effectively reaches out to potential...

When you’re in the PR industry, monitoring social media becomes part of the job. After all, that’s where you find answers to your burning questions like:  “What are our customers talking about?”  “How do people perceive our brand image?” “What trends should we pay...

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving...

If you're a business owner, you're naturally concerned about your customers' feelings toward your brand and its offerings. With around 42 percent of the world’s population using social media, platforms like Instagram and Facebook are a great way to collect feedback...