Network marketing, also called multi-level marketing businesses, can benefit greatly from social media. In fact, social media is now considered one of the most valuable marketing assets for all brands. This is especially true for entrepreneurs and small business...
Today’s PR pros have something of a conundrum on their hands when it comes to choosing platforms for outreach purposes. It is not a case of being limited in any way, but rather of having to choose where to focus your efforts when presented with a variety of options....
The talent shortage is a huge problem for modern workplaces today—69 percent of the US employers are already struggling to fill job positions, and it's projected that human talent shortage will reach 85 million people by 2030. But this doesn't mean that the world...
In an announcement last month, Meta for Business revealed that it would be “removing certain ad targeting options and expanding ad controls”. The announcement was designed to “better match people’s evolving expectations of how advertisers may reach them on [Facebook]...
If the pandemic has taught marketers anything over the last two years, new marketing strategies—especially when it comes to social media engagement—are vital to increase a brand’s profile. Within the hyper-competitive digital marketing landscape today, brand and...
TikTok is grabbing the reins of social media as studies are predicting the popular app will outweigh 1.5 billion users in 2022. There’s more to the content creator other than the passion for entrepreneurship; the “creator” has been around for about a decade, where...
Companies that are able to succeed on social media platforms will be fast to evolve, and can focus on continuously improving their business. When a business is constantly able to improve its social strategy, it finds new and better ways to share its story, connect...
Combining social media and digital public relations helps you leverage the strengths of both communication channels to create a memorable and distinctive brand. Social and digital PR can help you amplify growth by targeting the right audience, telling compelling...
For the last few years, social media has been influencing the way we do business. While social media can be an incredible resource for your company in terms of the ability to reach out directly to customers and the opportunity to create brand awareness, you mustn't...
When it comes to planning your social marketing strategy, social videos are one of the most crucial pieces of the puzzle. The thing is, though, that understanding that videos are important for your campaign is only half the battle. Ask any video production company...
Social media is one of humanity's most powerfully influential creations, and its advent has brought with it a wide range of possibilities and opportunities, especially in terms of the application to business. Social media marketing and other techniques that utilize...
Instagram is the most appropriate platform for both influencer marketing and ecommerce, and interestingly, you can combine both. If you are an ecommerce business, you can work with influencers on Instagram to create strategically-targeted (ad) content for increased...