Audiograms
Hear what the pros have to say about the industry, trends, and being an influencer in the ever-evolving world of public and media relations, in our series of audiograms made for people on the go, aka every PR and comms pro we know.
Recent articles
On the road to marketing ROI: New Nielsen research takes the industry pulse on budget allocations, KPIs, martech, and proving ROI
Comms pros have never been under more pressure to prove the value of their strategies and initiatives, and as a result, to improve their approach. The obvious million-dollar question is how exactly can marketers do this? New research from audience measurement, data...
Decoding the PESO model: A comprehensive guide for PR
Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO model might be the answer for you. In this article, we’ll discuss the PESO model’s ins and outs....
Communication breakdown: Small businesses struggling to market effectively due to low confidence, limited time, and lack of knowledge
No matter the size of your business, well planned and executed marketing is critical to success, which we all can agree on. But another industry truth is that marketing strategy isn’t straightforward and requires consistent shifts and pivots as the market fluctuates....