The importance of social responsibility and the four bottom lines of business When asked in her PR Profiles interview about the establishment of her social impact agency, Jarel Communications, Wendy J. Roundtree reflects on a recurring pattern of service that has...
Exploring the principles of impact relations and getting at the heart of brand authenticity Eight years ago, after deciding that public relations did not accurately encapsulate her agency’s scope, Melissa Orozco, founder and Chief Impact Strategist at Yulu PR, decided...