It’s been a long two years for the travel and tourism industry. In 2019, the travel and tourism sector contributed 10.3% to global GDP. In 2020, it was 5.3%. While that increased to 6.1% in 2021, international travel was still 72% below 2019 levels according to the...
Alternative angles and doublespeak: How the Russia-Ukraine war is being talked about in Russian vs. Western media
The Russia-Ukraine war is the dominant news story globally, and there is a general understanding that the war is being covered differently in Western media compared to Russian media. The Media Insights Group at Agility PR Solutions prepared this special report to...
Oscars Buzz: The Media Insights Group at Agility PR Solutions Predicts this Year’s Academy Award Winners
Grab your tuxedoes, ready your red carpet gown, and prepare your speech, the 94th Academy Awards are airing Sunday, March 27! Our Media Insights Group wanted to make some educated predictions about who would win the coveted golden statues by analyzing which nominees...
#CES2022: Who earned the most CES buzz on Twitter?
CES, “the most influential tech event in the world”, attracts tens of thousands of attendees and a whole lot of attention every year. Since 1967, the Consumer Technology Association event has been the launching pad for many exciting innovations which have...
Media relations measurement for the tourism industry: How Travel Alberta shifted to measuring coverage quality with the help of Agility
Travel Alberta is the tourism marketing agency of the Government of Alberta, and is responsible for driving tourism value to the province, a mark which reached $8.3 billion in 2014. The Issue As an indicator of media coverage, advertising value equivalencies (AVEs)...
A study in partnership: How Agility helps Carilion Clinic keep a constant pulse on their brand reputation
Carilion Clinic is a not-for-profit healthcare organization based in Virginia. Through its hospitals, primary care facilities, and specialty physician practices, it provides care for nearly one million people. The Issue When Chris Turnbull was brought aboard as...