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PR and marketing
Top 10 Halloween PR and marketing campaigns

Top 10 Halloween PR and marketing campaigns

Old and new wickedly creative PR and marketing campaigns to spook inspiration within you this Halloween   Halloween is the time of year to overdo the fake blood (or glitter), play a trick on the neighbors, plop your unwilling pet into a costume, and indulge in mini...

The evolving relationship between PR and marketing

The evolving relationship between PR and marketing

Historically, PR and marketing departments in large companies have worked as distinct entities. PR has focused on communicating with the public and maintaining the company's trust, reputation, and public perception. Marketing, on the other hand, has primarily focused...

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