Agility’s media intelligence work with client, the Canadian Medical Association (CMA), was recently shortlisted for the AMEC Awards 2022 in its category, Most effective planning, research and evaluation in the public and not-for-profit sectors. The Media Insights...
Key performance indicators (KPIs) are measurable indicators of progress that show if you are achieving set objectives. Before you determine what KPIs you should set for your PR objectives, you need to know what overarching business goal you will be aligning your PR...
Jeremy Parkin, Manager of Data Analytics & Media Intelligence at Agility PR Solutions has some good news when it comes to PR measurement: “You don’t need to be a numbers person to powerfully leverage data in your work.” You do, however, need to avoid making five...
The Russia-Ukraine war is the dominant news story globally, and there is a general understanding that the war is being covered differently in Western media compared to Russian media. The Media Insights Group at Agility PR Solutions prepared this special report to...
Pragya Dubey, Vice President of Global Services & Media Analytics at Agility PR Solutions could have been an astrophysicist. Upon graduating with a Bachelor of Science from the University of Mumbai, Pragya had a decision to make: pursue an MBA or pursue an MSc...
Agility PR Solutions’ client is a multibillion-dollar global pharmaceutical brand with a goal to produce reliable and innovative products. Since 2014, Agility has supported the North American branch of this company by providing personalized media intelligence services...
Interprose specializes in working with B2B technology companies and industry associations to create and share compelling stories with global audiences through PR, social media and digital communications campaigns that fuel business growth. The Issue Measuring the...
Travel Alberta is the tourism marketing agency of the Government of Alberta, and is responsible for driving tourism value to the province, a mark which reached $8.3 billion in 2014. The Issue As an indicator of media coverage, advertising value equivalencies (AVEs)...
Carilion Clinic is a not-for-profit healthcare organization based in Virginia. Through its hospitals, primary care facilities, and specialty physician practices, it provides care for nearly one million people. The Issue When Chris Turnbull was brought aboard as...