The rise of specialists in PR and how to get paid three times A few years ago, Brandon Wilson identified an opportunity in the PR industry and adjusted the practices at his agency, Wilbron Inc., accordingly. “What has happened over time is that [the PR industry’s]...
The importance of social responsibility and the four bottom lines of business When asked in her PR Profiles interview about the establishment of her social impact agency, Jarel Communications, Wendy J. Roundtree reflects on a recurring pattern of service that has...
Busting experiential marketing myths “For me, there’s nothing that quite beats the face-to-face interaction,” says Nick Lee-Rogers, our latest PR Profiles guest. It should come as no surprise then that Nick is the Head of Events at Leeds-based PR agency, Hatch. Nick...
Why your communications team needs to be involved at the product design stage for maximum impact “What’s easier to sell as a PR person: a flight to the moon or just another pen?” asks Anan Abu Rmieleh, Director of Communications for Leaders International, in his...
Why you have to go beyond ‘cookie-cutter’ campaigns to reach the U.S. Hispanic market Yaneiza Echezarraga, co-founder of Twin Minds Media and our latest PR Profiles guest, helps brands and other PR agencies go beyond “cookie-cutter” campaigns and activations to reach...
The importance of ethical communications and what’s ahead for PRSA When last we spoke with Michelle Egan, she had just been named the 2022 PRSA Chair-Elect. Over a year later, she joined us again for another episode of PR Profiles, this time as 2023 PRSA Chair....
After living abroad and working in travel and tourism for over a decade, our latest PR Profiles guest, Arleigh Vasconcellos, moved back to Canada and founded The Agency, a Calgary-based strategic communications firm specializing in serving clients at the intersection...
Darryl E. Owens is a self-professed “recovering journalist”. Currently the Associate Vice President of Community and Engagement at Beacon College, Darryl worked for 25 years as a Florida-based journalist before joining Beacon in 2016 as the then Director of...
The Public Relations Society of America (PRSA) is celebrating their 75th anniversary throughout 2022. To commemorate this milestone, PRSA is publishing a limited-edition volume called, “75 Years of Impact and Influence: People, Places & Moments in Public Relations...
What a different career Bradley Akubuiro might have had if Reverend Jesse Jackson hadn’t taken a chance on him when he was a journalism student at Northwestern. “When he first met me, I was only 19,” says Bradley in his interview for PR Profiles. “With some coaching,...
PR needs a seat at the table—but it won’t happen so long as the C-suite views PR as a luxury and not a necessity. This idea has been a prominent theme over the past thirteen months of PR Profiles, and it came up once again in Episode 14 with guest Lindsey Groepper,...
If you’re anything like us, you’re always hunting for a new PR podcast to add to your library. We like a mix of business and pleasure, and when that happens in the same show, all the better! We put together a list of 10 PR and comms podcasts from the US, UK, and...