Are you looking to take your business to the next level in 2023? Well, you've come to the right place. Social media has become an essential part of any marketing strategy, and if you're not using it effectively, you're missing out on a huge opportunity to build brand...
Today, everything we do revolves around social media – communicating with family and friends, catching up on the news, and even shopping. With social media playing such an integral part in people’s day-to-day lives, it has become especially important for brands to...
Brand reputation management consists of many things. But in a world where 4.62 billion people use social media, maintaining a positive image of your business online is one of the top priorities. However, staying on top of your communications strategy might be a bit...
Whether you’re in PR or marketing, you can benefit from the insights that are waiting to be uncovered on social media. We’re talking about the insights that will help you create a more impactful content strategy, expand your influencer marketing opportunities, and...
Whether you’re a small business or a global brand, there are insights waiting to be uncovered on social media—if you know how and where to look. Having a tool like social listening to find these insights is essential and it’s not just for PR professionals. Anyone who...
Social listening is the process of using software to scan social media platforms for mentions of your brand and/or product, competitors, and industry using keywords, hashtags, or handles.  One of the primary goals of social listening is to find and analyze mentions...
Looking for a solution that will help you sift through the billions of daily social media conversations so you can better understand your customers and stay ahead of industry trends? Social listening is arguably one of the most valuable tools for PR professionals in...
We wanted to get in the holiday spirit for our last post of 2022 (the blog will be back January 5 with the first PR Profiles episode of 2023) and what better way to do so than with Father Christmas himself? Believe it or not, Ol’ Saint Nick has a few PR tricks up his...
England vs. France, Messi, and Palestine are at the center of this week’s buzz on Twitter Last week we looked at the top three FIFA players earning the most attention on Twitter. This week, the Media Insights Group (MIG) at Agility decided to delve into the larger...
The headline is misleading—we don’t think it’s an either/or, but a both/and situation. Media monitoring excels at uncovering mentions in traditional, broadcast, and online media. Many providers also offer social media subscriptions on their platform (like us). But if...
Attention is the new currency. And, as your business grows, you're either flush with it or fighting to get it. This is why, as new digital marketing strategies continue to present themselves, being on the forefront of execution is, oftentimes, mission critical. My...
Share of voice (SOV) measures the total amount of brand-generated coverage (could be advertising, marketing, or earned media mentions) versus the total amount of competitor-generated coverage. This measurement can be used to determine the effectiveness of your PR and...