Whether you’re a small business or a global brand, there are insights waiting to be uncovered on social media—if you know how and where to look. Having a tool like social listening to find these insights is essential and it’s not just for PR professionals. Anyone who...
Social listening is the process of using software to scan social media platforms for mentions of your brand and/or product, competitors, and industry using keywords, hashtags, or handles. One of the primary goals of social listening is to find and analyze mentions...
Looking for a solution that will help you sift through the billions of daily social media conversations so you can better understand your customers and stay ahead of industry trends? Social listening is arguably one of the most valuable tools for PR professionals in...
We wanted to get in the holiday spirit for our last post of 2022 (the blog will be back January 5 with the first PR Profiles episode of 2023) and what better way to do so than with Father Christmas himself? Believe it or not, Ol’ Saint Nick has a few PR tricks up his...
England vs. France, Messi, and Palestine are at the center of this week’s buzz on Twitter Last week we looked at the top three FIFA players earning the most attention on Twitter. This week, the Media Insights Group (MIG) at Agility decided to delve into the larger...
The headline is misleading—we don’t think it’s an either/or, but a both/and situation. Media monitoring excels at uncovering mentions in traditional, broadcast, and online media. Many providers also offer social media subscriptions on their platform (like us). But if...
Attention is the new currency. And, as your business grows, you're either flush with it or fighting to get it. This is why, as new digital marketing strategies continue to present themselves, being on the forefront of execution is, oftentimes, mission critical. My...
Share of voice (SOV) measures the total amount of brand-generated coverage (could be advertising, marketing, or earned media mentions) versus the total amount of competitor-generated coverage. This measurement can be used to determine the effectiveness of your PR and...
Imagine trying to break into a conversation 4.62 billion people are having all at once... As PR, marketing, and comms professionals, you know that tapping into social media is a gold mine of information—but only if you can successfully block out the noise and home in...