Are you looking to take your business to the next level in 2023? Well, you've come to the right place. Social media has become an essential part of any marketing strategy, and if you're not using it effectively, you're missing out on a huge opportunity to build brand...
Brand reputation management consists of many things. But in a world where 4.62 billion people use social media, maintaining a positive image of your business online is one of the top priorities. However, staying on top of your communications strategy might be a bit...
Whether you’re in PR or marketing, you can benefit from the insights that are waiting to be uncovered on social media. We’re talking about the insights that will help you create a more impactful content strategy, expand your influencer marketing opportunities, and...
Social listening is the process of using software to scan social media platforms for mentions of your brand and/or product, competitors, and industry using keywords, hashtags, or handles. One of the primary goals of social listening is to find and analyze mentions...
Looking for a solution that will help you sift through the billions of daily social media conversations so you can better understand your customers and stay ahead of industry trends? Social listening is arguably one of the most valuable tools for PR professionals in...
We wanted to get in the holiday spirit for our last post of 2022 (the blog will be back January 5 with the first PR Profiles episode of 2023) and what better way to do so than with Father Christmas himself? Believe it or not, Ol’ Saint Nick has a few PR tricks up his...
Top players trending on Twitter: A special PR Buzz report Last week we looked at what was making headlines off the field of play at the 2022 World Cup. This time, the Media Insights Group (MIG) at Agility wanted to see which players have created the most buzz on...
Share of voice (SOV) measures the total amount of brand-generated coverage (could be advertising, marketing, or earned media mentions) versus the total amount of competitor-generated coverage. This measurement can be used to determine the effectiveness of your PR and...
Imagine trying to break into a conversation 4.62 billion people are having all at once... As PR, marketing, and comms professionals, you know that tapping into social media is a gold mine of information—but only if you can successfully block out the noise and home in...
Grab your tuxedoes, ready your red carpet gown, and prepare your speech, the 94th Academy Awards are airing Sunday, March 27! Our Media Insights Group wanted to make some educated predictions about who would win the coveted golden statues by analyzing which nominees...
CES, “the most influential tech event in the world”, attracts tens of thousands of attendees and a whole lot of attention every year. Since 1967, the Consumer Technology Association event has been the launching pad for many exciting innovations which have...
Carilion Clinic is a not-for-profit healthcare organization based in Virginia. Through its hospitals, primary care facilities, and specialty physician practices, it provides care for nearly one million people. The Issue When Chris Turnbull was brought aboard as...