We wanted to get in the holiday spirit for our last post of 2022 (the blog will be back January 5 with the first PR Profiles episode of 2023) and what better way to do so than with Father Christmas himself? Believe it or not, Ol’ Saint Nick has a few PR tricks up his...
World Cup Media Coverage Breakdown: Week 2
Top players trending on Twitter: A special PR Buzz report Last week we looked at what was making headlines off the field of play at the 2022 World Cup. This time, the Media Insights Group (MIG) at Agility wanted to see which players have created the most buzz on...
How measuring share of voice can help you design a winning PR and marketing strategy
Share of voice (SOV) measures the total amount of brand-generated coverage (could be advertising, marketing, or earned media mentions) versus the total amount of competitor-generated coverage. This measurement can be used to determine the effectiveness of your PR and...
Social listening: 5 benefits of adding social listening to your comms strategy
Imagine trying to break into a conversation 4.62 billion people are having all at once... As PR, marketing, and comms professionals, you know that tapping into social media is a gold mine of information—but only if you can successfully block out the noise and home in...
Oscars Buzz: The Media Insights Group at Agility PR Solutions Predicts this Year’s Academy Award Winners
Grab your tuxedoes, ready your red carpet gown, and prepare your speech, the 94th Academy Awards are airing Sunday, March 27! Our Media Insights Group wanted to make some educated predictions about who would win the coveted golden statues by analyzing which nominees...
#CES2022: Who earned the most CES buzz on Twitter?
CES, “the most influential tech event in the world”, attracts tens of thousands of attendees and a whole lot of attention every year. Since 1967, the Consumer Technology Association event has been the launching pad for many exciting innovations which have...
A study in partnership: How Agility helps Carilion Clinic keep a constant pulse on their brand reputation
Carilion Clinic is a not-for-profit healthcare organization based in Virginia. Through its hospitals, primary care facilities, and specialty physician practices, it provides care for nearly one million people. The Issue When Chris Turnbull was brought aboard as...