Social media comments guide: How to respond to Instagram comments
Did you know that the Instagram algorithm favors comments that positively affect your engagement rate? When someone comments on your Instagram post, responding to them is a fantastic way to connect with them and build a relationship. While creating an Instagram...
Get to know the Agilitarians: Meet Erica Watson
We think the Agility team is made up of some pretty impressive people! Our international crew is comprised of hard workers with inquisitive minds who are excited to improve PR practices through data and technology. You deserve the chance to get to know the crew! This...
Social listening vs. media monitoring
The headline is misleading—we don’t think it’s an either/or, but a both/and situation. Media monitoring excels at uncovering mentions in traditional, broadcast, and online media. Many providers also offer social media subscriptions on their platform (like us). But if...
4 Tips for Optimizing Your Email Distributions
Media databases with integrated email distribution tools are extraordinarily helpful as they allow PR pros to build targeted lists and send personalized pitches quickly and easily. For some insider tips on setting up your email distribution to appeal to the right...
Get to know the Agilitarians: Meet James Green
We think the Agility team is made up of some pretty impressive people! Our international crew is comprised of hard workers with inquisitive minds who are excited to improve PR practices through data and technology. We think you deserve the chance to get to know the...
ICYMI: Bulldog’s Top 10 most popular posts in October
Yes, it’s holiday marketing season again, which many of Bulldog’s upcoming posts will be addressing, but it was business as usual in October—and another strong month of content. Many of our leading posts dealt with industry nuts and bolts, tackling topics like the...
How to Use Social Listening to Build An Influencer Marketing Program That Actually Works
Attention is the new currency. And, as your business grows, you're either flush with it or fighting to get it. This is why, as new digital marketing strategies continue to present themselves, being on the forefront of execution is, oftentimes, mission critical. My...
PR Profiles, Episode 17: A Conversation with Arleigh Vasconcellos, Founder and Managing Director of The Agency
After living abroad and working in travel and tourism for over a decade, our latest PR Profiles guest, Arleigh Vasconcellos, moved back to Canada and founded The Agency, a Calgary-based strategic communications firm specializing in serving clients at the intersection...
Top 10 Halloween PR and marketing campaigns
Old and new wickedly creative PR and marketing campaigns to spook inspiration within you this Halloween Halloween is the time of year to overdo the fake blood (or glitter), play a trick on the neighbors, plop your unwilling pet into a costume, and indulge in mini...
How to make your pitch stand out in a changing media landscape
Agility webinar recap It’s a familiar scenario: your boss or client comes up to you and says that the company has a big announcement and they want lots of coverage in top tier media. But you, a seasoned PR pro, know that while this announcement is noteworthy it’s not...
The evolving relationship between PR and marketing
Historically, PR and marketing departments in large companies have worked as distinct entities. PR has focused on communicating with the public and maintaining the company's trust, reputation, and public perception. Marketing, on the other hand, has primarily focused...
How measuring share of voice can help you design a winning PR and marketing strategy
Share of voice (SOV) measures the total amount of brand-generated coverage (could be advertising, marketing, or earned media mentions) versus the total amount of competitor-generated coverage. This measurement can be used to determine the effectiveness of your PR and...
ICYMI: Bulldog’s Top 10 most popular posts in September
Fall has arrived, and with it a nice boost in Bulldog Reporter traffic on the heels of the summer slowdown. With September being one of our most popular months, we brought our A game, piling up some of our biggest readership numbers of the year. Leading the pack were...
Sentiment and why it’s important for PR
Sentiment (or tone) measures how a person, group, organization, or issue is portrayed in the media. It is normally categorized as positive, negative, or neutral with varying degrees of positive and negative. Media monitoring and social listening tools will often...