PR in 2023: A recap of the need-to-know insights from our annual PR trends webinar
We kicked off our 2023 webinar season with our annual PR trends panel. This year, we were lucky enough to have three industry professionals, representing agency and in-house, North America and the UK, join us for: “PR in 2023: 3 pros break down the need-to-know trends...
What is media monitoring
PR pros of 2023 and beyond, need tools that will allow them to effectively evaluate the impact of their strategies, tailor their approach, and continuously improve their results. Media monitoring is such a tool. Intuitive media monitoring solutions allow you to...
The Importance of B2B Employee Advocacy: 7 Best Practices to Follow
People buy from people, and this applies to B2B as well. Numbers, infographics, and automation are all critical aspects of brand promotions, but they do not outweigh the actual “human touch” in promotion initiatives. During promotions, marketing teams often perform...
Why authenticity is essential for long-term business success with Anna Crowe | PR Profiles
PR Profiles, Episode 20: Anna Crowe, founder and CEO of Crowe PR “At the end of the day, we want to ensure what we're doing is supporting the business goals of an organization,” says Anna Crowe, founder and CEO of Crowe PR in her interview for the PR Profiles...
Get to know the Agilitarians: Meet Jordan Kelly
We think the Agility team is made up of some pretty impressive people! Our international crew is comprised of hard workers with inquisitive minds who are excited to improve PR practices through data and technology. You deserve the chance to get to know the crew! We...
Why Companies Need to Do More to Fight Disinformation
Even though disinformation, defined as deliberately misleading news or information, costs companies millions of dollars a year and has significant consequences for society, few companies are investing resources and helping educate their employees about it. In the...
PR 101 for small businesses: When do you need it and 5 strategies for success
Small businesses typically operate within limited budgets, resources, and time. This means that activities that don’t have a direct link to revenue—such as public relations—often get relegated to the back burner. As a small business owner, you might be wondering if...
A PR strategy checklist to help you transform into a powerhouse
PR is essential. It builds brands, it generates trust, and it even drives revenue. You know it. We know it. But unfortunately, not everyone else does. It’s up to you to convince the doubters that PR matters—and that it has real business value. What follows is a...
PR in 2022: Top tips from the Agility webinar and PR Profiles guests
The first couple weeks of January are a time of reflection, but they’re also an opportunity to look ahead and think about how you'll apply the lessons learned from the previous year. To get you started, we’ve curated some of the top tips from our 2022 webinar and...
Top 10 Agility Blog posts from 2022
In March of last year, we launched Agility Blog to bring you even more insights and learnings about PR and the technology solutions that help support this vibrant and dynamic industry. From media monitoring to pitching broadcast to writing a press release, here are...
Breaking down the three phases of crisis management with Oliver S. Schmidt | PR Profiles
PR Profiles, Episode 19: Oliver S. Schmidt, co-founder and CEO of C4CS, LLC Oliver S. Schmidt, co-founder and CEO of C4CS, LLC, has helped organizations in over 40 countries prepare for, respond to, and successfully resolve crises. When Oliver and his team are not...
ICYMI: Bulldog’s Top 10 most popular posts in December
Happy New Year, and hope you had a great holiday season. We at Bulldog Reporter are thrilled to have wrapped up one of our biggest years yet, and although traffic fell off a bit during the holiday week, December was another terrific month. Not surprisingly, many of...
How to run a successful earned media campaign, according to Santa Claus
We wanted to get in the holiday spirit for our last post of 2022 (the blog will be back January 5 with the first PR Profiles episode of 2023) and what better way to do so than with Father Christmas himself? Believe it or not, Ol’ Saint Nick has a few PR tricks up his...
23 Experts share top marketing and PR advice for 2023
This article was published with permission and originally appeared on michellegarrett.com on November 29, 2022. As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning? I asked 22 influencers to...