Agility and the Canadian Medical Association make measurement awards shortlist: Q&A with Jeremy Parkin from Agility’s Media Insights Group
Agility’s media intelligence work with client, the Canadian Medical Association (CMA), was recently shortlisted for the AMEC Awards 2022 in its category, Most effective planning, research and evaluation in the public and not-for-profit sectors. The Media Insights...
Don’t wait until you’ve “made it”: Five reasons why startups need PR
As a startup founder, you have a lot on your plate. You're not just building the product and getting it to market; you're working on customer support, fundraising, pitching investors, communicating with partners and vendors, managing employees—the list goes on. With...
September Webinar Recap: Cracking Broadcast—Pitching Secrets for Getting Your Clients on TV
“When coming up with a title, I thought ‘cracking broadcast’, because that's what it feels like,” says Julie Loffredi, award-winning journalist and Head of Content at Broadry in the opening of her webinar for Agility. “Once you crack it, the opportunities keep coming,...
PR Profiles, Bonus Episode: A Conversation with Dr. Felicia Blow, APR, 2022 PRSA Chair
The Public Relations Society of America (PRSA) is celebrating their 75th anniversary throughout 2022. To commemorate this milestone, PRSA is publishing a limited-edition volume called, “75 Years of Impact and Influence: People, Places & Moments in Public Relations...
5 ways PR and customer service support each other
How do the customers feel while interacting with our brand? This question frames a brand's most crucial decisions, both in person and digital. The reason? A great customer experience is pivotal to a brand's reputation and long-term growth as it promotes customer...
ICYMI: Bulldog’s Top 10 most popular posts in August
With summer in full swing, Bulldog Reporter was also in top gear, with some notable traffic driven by tactics-focused articles and byline contributions throughout the month of August. Topics of our most popular posts included driving PR strategy with social media, the...
Rings or dragons: Who won the fantasy TV throne? A special PR buzz report
Within a couple of weeks of each other this summer, HBO and Amazon Prime released two highly anticipated fantasy TV shows: “House of the Dragon” and “The Lord of the Rings: The Rings of Power” respectively. Aside from being based on books (at least somewhat in the...
Level up your crisis communications: How an integrated PR platform will transform your crisis preparation, response, and outcome
Infinite crisis possibilities loom on the horizon, threatening chaos, anxiety, and reputational harm. The consequences of delivering a delayed, incorrect, or tone-deaf response are costly. Your organization must prioritize responding in a timely and appropriate manner...
PR Profiles, Episode 15: A Conversation with Bradley Akubuiro, Partner at Bully Pulpit Interactive
What a different career Bradley Akubuiro might have had if Reverend Jesse Jackson hadn’t taken a chance on him when he was a journalism student at Northwestern. “When he first met me, I was only 19,” says Bradley in his interview for PR Profiles. “With some coaching,...
Integrated marketing and communications for PR pros: Agility webinar recap
Anika Jackson started out in marketing long before she got into public relations. “I don’t think I made the connection between the two because I worked with them in silos,” says Anika, in her intro to the August webinar for Agility, “A Successful Union: Integrated...
Optimizing your media monitoring: An Agility expert shares tips on how to reduce noise and never miss a mention
Media monitoring is an essential tool for PR pros. After all, how else are you going to keep track of what everyone is saying about you? Or uncover the results of your media relations efforts? Or detect a crisis before it hits? As useful as media monitoring is, it...
5 Important KPIs for PR
Key performance indicators (KPIs) are measurable indicators of progress that show if you are achieving set objectives. Before you determine what KPIs you should set for your PR objectives, you need to know what overarching business goal you will be aligning your PR...
ICYMI: Bulldog’s Top 10 most popular posts in July
As summer rolls along, Bulldog Reporter’s post traffic keeps on chugging as well, with another big month of high readership in July. Some of our newsier research articles were among the leading posts last month, addressing timely topics such as the impact of a...
PR Profiles, Episode 14: A Conversation with Lindsey Groepper, President of BLASTmedia
PR needs a seat at the table—but it won’t happen so long as the C-suite views PR as a luxury and not a necessity. This idea has been a prominent theme over the past thirteen months of PR Profiles, and it came up once again in Episode 14 with guest Lindsey Groepper,...