PR News Archive
5 cost-saving communications strategies for businesses across industries
The amount of spending a business should allocate for its marketing efforts varies from industry to industry. The general consensus pivots to smaller companies spending about 5-10 percent of their revenue on marketing, while larger companies can stretch this up to...
Purpose reversal: Consumers increasingly say brands that stay neutral have a beneficial impact on society and people’s lives
As part of the overall Purpose mandate that brands and businesses were asked to adopt a few years ago, it was expected of them to become outspoken on societal issues, and even take sides on hot-button issues, as we are all aware. For companies, the reluctance became...
7 tips for incorporating DEI into your marketing and PR strategy
Diversity, equity, and inclusion has become a key component of brand and business mission statements over the last few years. While they used to be mere words businesses used to score points and sound appealing, they mean much more today. Stakeholders (internal and...
The value of a customer review—new data reveals their impact on brand performance
For years, we've known that ratings and reviews play a key role in attracting shoppers and catalyzing sales—consumers are notoriously more trusting of peers than of brand marketing—but exactly how valuable are they? New research from connected commerce firm Stackline...
Virtual check-ins and media relations: Tips for boosting your representative’s credibility
Strong media relations are vital to your business' success in today's fast-paced digital age. These increase your personal reputation and name recognition with reporters, making your pitching efforts go much more smoothly throughout your career. Media relations are...
ICYMI: Bulldog’s most popular posts in September include topics like generative AI, influencer strategy, and Threads threats
The arrival of fall brought plenty of Bulldog traffic with it; September was another one of our best months in recent history. As usual lately, our contributors’ high-level commentary on generative AI is capturing a lot of interest, with posts last month analyzing AI...
7 customer retention metrics every business should track
In today's fiercely competitive business environment, customer retention has become a cornerstone of sustainable success. While customer acquisition is undeniably important, retaining existing customers is equally, if not more, crucial for long-term growth and...
8 ways to be successful with employer branding for startups
Employer branding for startups isn’t quite the complex, elusive concept that it first appears to be. In the same way that you need to create a brand identity that resonates with your target customer, you need to create one that resonates with your target talent....
Women in the workplace: Ninth annual report sizes up myths and realities of progress and worklife for women in 2023
It’s a bit surreal to think that here in 2023, women are still having to battle many of the same challenges in the business world that they’ve been fighting for many decades. But equal pay, upward mobility, and comparative respect from colleagues are among the...
Employer branding in focus: 5 things job applicants want from you
Just finding prospective talent is a challenge for companies these days, but the stakes have now been raised for how businesses proceed through the process of fielding applications and conducting interviews—this “talent experience” has a more significant impact on the...
7 ways to craft concise and compelling content for on-the-go mobile users
Struggling to capture and hold your audience’s attention in our mobile-focused world? In today’s article, we're exploring mobile-based strategies and practical tips you can use to craft concise and compelling content that resonates with your ideal customer. By...
B2B companies struggle with executing a great digital experience: CX teams need better ways to analyze and act on customer behavior
CX has been (and continues to be) a tough nut to crack for brands and marketers, and its close cousin DX (digital experience) is proving to be even more of a head scratcher for B2B companies—and even though a solution seems straightforward and similar, the situation...