PR News Archive
Customers who leave negative reviews can be salvaged—and even boost your reputation
Communicators are aware that a brand’s online reviews can be one of its biggest sales drivers (or sales killers, depending on the review)---84 percent of people read online reviews before making a purchase, and negative reviews can influence the majority of buying...
5 tips for running a productive meeting for all attendees
Part of ensuring good public relations is for meetings to go well. When you have a meeting—whether internal or external—it is often how you open it that can set the tone for the remainder. So, if this goes wrong, you can easily find that you do not get the outcomes...
Enterprise leaders feel pressured to implement more AI, but worry about skills gap, data accuracy, ethical use—and giving up decision-making power
Although AI is just waiting to be implemented more deeply in enterprise operations, enterprise business leaders don’t appear as eager to embrace the tech fully as other CEOs have been reported to say they are. New global research from finance and HR enterprise cloud...
8 tips for being a perfect podcast guest when representing your brand
Ready to step into the spotlight and represent your brand like a pro? Being a podcast guest is a fantastic opportunity to showcase your expertise, connect with a passionate audience, and leave a lasting impression. In this article, we'll spill the beans on how you...
State of sales and marketing: Both say their companies grew in 2022, even though year-on-year growth decreased
New global research from small-biz sales CRM firm Pipedrive examining sales and revenue trends across businesses shows optimism across both functions in 2023, even though it reveals two seemingly contradictory data points from the same group: despite the majority (63...
Data-driven marketing: Tips for using analytics to improve campaign performance
In the ever-evolving digital landscape, data has become the lifeblood of successful marketing campaigns. By harnessing the power of analytics, businesses can gain valuable insights into consumer behavior, preferences, and trends. In this blog, we will explore the...
Executive behavior is the key indicator of corporate culture risk, but many companies don’t even assess culture—here’s what to do
With brand and business values a key component of the Purpose mandate consumers are demanding, nothing screams “devoid of values” like unethical behavior from a company’s top executives—but new research from audit, risk, and compliance management firm AuditBoard...
How to grow your business by amplifying your media coverage
“What do I do with media coverage once it comes in?” I’ve spent nearly two decades in PR, marketing and advertising, and I can count how many times this question has been asked on one hand. Far too few realize that what you do with media coverage is key to unlocking...
3 tips for protecting your business online
If you run a business, then you are sure to have an online presence to some degree. This makes it imperative that you keep yourself and your business safe when you are using the internet—especially if you are storing or sharing sensitive information online. While it...
3 tips for marketing your small business in 2023
If you own or run a small business, you will already know how difficult it can be to stand out from the crowd and get your voice heard in the endlessly noisy crowds of the business world. While it is always difficult to market a business effectively, no matter how...
3 ways digital marketing helps your PR
If you want to improve your public relations and ensure that you constantly have your customers on your side, you need to start thinking about how digital marketing could bolster your efforts. If you are struggling to make a start on integrating your digital marketing...
4 in 5 consumers want more videos from brands—but they now expect personalized, interactive, AI-enabled video delivered to them
Brand and product videos have been one of the best ways to engage consumers—particularly younger generations—for years. And that hasn’t changed—but the sophistication and interactivity expectations certainly have. It’s time for brands to take it up a notch with their...