PR News Archive
Is your brand a data polluter? Consumers threaten to abandon businesses that hoard unnecessary data
Consumers clearly have concerns about sharing their personal data with brands and businesses because of privacy concerns—but that’s not the only reason. New research from data management firm Veritas Technologies reveals that consumers are wary of data...
8 costly lead-generation mistakes B2B companies must avoid in 2023
Generating leads for B2B companies is like taking a walk through a minefield. The right sources for quality leads have to be identified, the strategies to find them have to be finalized and implemented, connections have to be made with elusive professionals, and...
New study finds face-to-face interaction is key to building brand trust
New research from event insights group Freeman, in partnership with Edelman Data and Intelligence, examines the impact of face-to-face interactions on brand loyalty and trust and how in-person interaction impacts trust and loyalty for brands in the U.S. Survey data...
4 simple ways to streamline your public relations and marketing business
Running a PR firm can feel like you’re trying to keep an army of plates spinning in unison, which is undeniably stressful. The good news is that there are a range of options when it comes to making your operations less arduous to oversee. Here are some examples of...
Is transformation success all about adopting new tech? New research says no—here’s why
As they strive to achieve successful transformation, companies may be misleading themselves by assuming that adopting new technologies is the ultimate end goal. New research from MIT Technology Review Insights stresses that adopting new tech for its own sake does not...
Tips for maximizing ROI with paid advertising on Google and Facebook
Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. However, with so many options and strategies to choose from, it can be challenging to know where to begin and how to maximize your return on...
4 steps for developing a winning digital PR strategy
Public relations is all about influencing how your audience and the broader public feel and think about your business, managing their perceptions, building better relationships, and maintaining a good image. The primary strategy involves drawing enough attention to...
The Disruption Resiliency Gap: Even after years of operational chaos, execs still aren’t prepared
More than half (53 percent) of executives in a new survey admit their company is not where it should be when it comes to resiliency—and this despite three straight years of pivoting amid ongoing disruption and economic ambiguity, new research from business analytics...
How a new 20-minute TikTok format will change the value of influencers for brands
The introduction of another feature roll-out from TikTok is unsurprising, as the platform continues its drumbeat of new features to compete as the platform of choice for creators and maintain its position as the fastest-growing social media site. However, the...
Despite progress, AI capabilities are falling short of IT execs’ expectations
Even though significant progress has come into business utility over the last year for artificial intelligence and machine learning, new survey research from IT consulting firm SoftServe indicates a dramatically different understanding of the value of these tools...
5 white-label business opportunities every growing agency should explore
As a leader at a growing agency, you know how important it is for you to constantly explore expanding the channels and tactics of your service capabilities. Especially during times of economic turmoil, the more diverse your value offering is, the more likely it is...
Why PR is important, even for a small business
PR is important to even the smallest of businesses. It can influence the public and potential customers in a good way; or a particularly negative way depending on how a PR campaign is being run. Keeping your business and your products at the forefront of the public’s...