Public relations has evolved. In today's digital environment, thousands of online discussions take place at any given time. People often discuss brands on podcasts and social media, which generates risk as well as opportunity. AI-powered media monitoring can help with...

Public relations is no longer limited to TV and newspapers, it now involves real-time online communication and connections. Brands today must listen to consumers rather than merely speak at them. Millions of discussions occur every day on review sites, blogs, forums,...

Bill Belichick has never been a media darling. Ornery, unhelpful, bored, antagonistic are better ways to describe his relationship with the media.  But his recent CBS Sunday Morning interview even caught the attention of people who don’t follow sports. And it wasn’t...

The volume of content circulating across platforms isn’t slowing down, and neither are the expectations. Leadership wants early warnings of a PR crisis. Stakeholders expect transparency. And your crisis team is expected to catch everything, explain what matters,...

During World War II there was a slogan, “Loose lips sink ships.” It warned people involved in aspects of the war effort not to discuss what they are doing because the enemy might be listening. Because of technological advances, the same can be said today about many...

For decades, the mantra in public relations has been simple: when a crisis hits, act fast. The idea was that a rapid response would allow brands to control the narrative and mitigate damage before the situation spiraled out of control. Seems logical, right? ...

Ski resorts are supposed to be all about carving fresh powder, après-ski cocktails, and Instagram-worthy mountaintop views. Instead, they’re making headlines for worker strikes, customer frustration, and general discontent. Case in point: the ski patrol strike at Park...

In the past year, 65% of organizations have activated their crisis communication plans at least once, up from 60% in 2023. This growing trend highlights the increasing need for proactive crisis communication to navigate unexpected challenges effectively. Whether...

As it stands today, most of your customers and competitors are online. So, a bulk of competitor analysis can be done through competitive media monitoring.  This is especially true given the ongoing changes we’re witnessing in: Customer behaviors: According to a...

In 2025, Tesla, the world leader in electric vehicles (EVs), finds itself at the center of various crisis communications challenges. The company, founded by Elon Musk in 2003, has weathered several storms over the years—from production delays and self-driving...