Corporate events are excellent tools for businesses. They make for great networking opportunities and can be used to get the word out about a new product or innovation that your company has developed. They can also be used to educate people about your company and how...
As most marketers would agree, how customers perceive your brand is ultimately how your business earns long-term success.Although making random sales may seem like a bonus, your loyal customers are ultimately those who are going to stick around even when there are not...
Your brand is what sets you apart from the competition and helps build your customer base.If customers are unimpressed by the way your company conducts itself, it can have an impact on future business growth. With this in mind, you need to pay attention to how to best...
Every business is striving to maintain good public relations, whether that be through providing a quality service, engaging with customers and clients, or making a positive difference through progressive or charitable actions in the wider community or world. However,...
How you are perceived by the public will have an enormous impact on the success of your business. You will want to build your credibility and your reputation so that you can attract your target customer, compete with the more prominent brands in your industry, and...
Video is fast becoming the top ways that people consume media. In the future, it is estimated that most content online will consist of a video in some form, and it is becoming a vital part of the marketing and PR strategy for many clients. It is vital to stay ahead of...
The CBD industry is big business. Many different companies continually crop up with their CBD-themed products, and this makes it difficult for established sellers to stay at the top. If you are currently one of those established sellers, or you’re a newcomer to the...
Why consider PR? This might be a question that you have been pondering for some time but are still unsure as to whether it’s worth the investment. If you haven’t already, now would be the perfect time to consider planning a PR strategy. Many businesses that haven’t...
One of the simplest ways to ensure that your company is working near its optimal level of performance is to ensure that your staff are happy, fulfilled and productive. With productive staff, you’ll get more work done, you’ll finish projects on their deadlines, and...
Modern-day consumer expectations have changed drastically in recent times, and as a business owner, you need to know how these expectations have changed and what you need to do to appeal to today’s consumer. This will be crucial for developing a positive reputation...
We tend to think of PR as something that’s limited to big business and multinational companies, but it’s an important aspect no matter how small or niche your company is. In fact, PR might be even more important for niche businesses where customer bases are more...
Marketing is an essential part of business. How you choose to present your business—and a client’s first impression of it—is crucial to that first step towards success. You may not get a second chance to make that good first impression. With so much competition...