In today’s current economic climate, reputation is everything. The slightest indiscretion can result in a PR nightmare, plus, it has been known to break a company within days. One of the significant factors is the ever-changing world of social media. All it takes is a...
There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.” Let’s face it, launching a new business is seldom accompanied by an unlimited budget, making publicity and marketing a struggle for many new business owners. This is where a...
When implemented by an experienced PR team, a properly designed strategy to brand and market can do wonders for any company. However, funds can be a serious issue for smaller businesses to consider adopting a full-time, comprehensive PR strategy. That being said, it...
If you’ve been in PR for a while, you may be entertaining the prospect of going solo and starting your own small business, or representing yourself instead of working for a company. It can be a very exciting prospect and the thought of being your own boss (although...
These days, businesses can do some impressive things with data, as long as they are able to collect and analyze it effectively. Data related tech fields like machine learning and big data are booming and giving companies new ways to optimize their performance. Here,...
A good image is incredibly valuable for a company of whatever size, but if you’re just starting, you should take the opportunity you have to construct one yourself. The importance of branding has been recognized more and more over the past few decades, so you might...
Since the earliest humans roamed the earth, we have been identifying and following leaders. Wherever you go in the world and whatever the culture, either an individual or a group of individuals is responsible for leading and supporting others as they try to achieve a...
Businesses in all industries can benefit from finding ways to streamline their operation, and this is certainly true for PR. While there are many ways to streamline your PR agency which can help you to succeed, it is also important to realize that you must know how to...
In business, your reputation is all-important. It can take many years to build it up, but just a moment to knock it all down again. Once you have lost your reputation in business, it can be extremely difficult—perhaps even impossible—to raise it again. Here are some...
The importance of company image from a PR point of view cannot be overlooked. While it is true that your client needs to offer high-quality products/services that are good value for money, a brand will also need to be seen favorably by their target audience in order...
If you want to secure new customers, grow your reputation, and increase your brand awareness, you need to embark on various marketing tactics that will push your company in front of your target audience. You’ll be happy to learn there are a variety of techniques you...
Whether you run a PR agency yourself or are a team manager in a large PR company, chances are you feel a weight of responsibility to make sure all of the people on your team have high morale and enjoy working together. After all, PR is a dynamic industry where mood...