If you want to attract more clients and the best employees, you must promote your company in the best possible light. This means streamlining your daily operations and creating an attractive brand, which will make consumers want to buy from your business and will...
Though it is impossible to be completely in charge of your company’s image in today’s digital economy, you can do a lot to help steer public opinion in your favor. PR is a very important part of every business, but it cannot be done without innovative technology to...
While businesses goals, finances, profit margins and products and services may differ, in many ways it doesn’t matter whether you’re a start-up, small business owner or a business giant—you’ll all have certain elements that are the same. For instance, what is a...
In order for any business to run successfully, it needs to be front and center so that people will see it, recognize its branding, and make a purchase. But how, exactly, can you go about building up your audience and getting in front of more people in order to...
A clear digital media strategy is vital for businesses big and small, especially when you consider that 3.2 billion people around the world use the Internet daily. Many business leaders confuse the term “digital media strategy” with “digital media campaign,” but there...
Public relations is an important consideration for any business. The way that you interact with your customer base and the impression of your business that you publicly project can both have an enormous impact on the way that your business is received and thought of...
In the world of PR, it is your duty to inform your customers while promoting your company. Doing so can be a difficult task—after all, how do you make yourself heard in such a vocal and competitive climate? In some instances, though, you need to be the loudest noise...
There is a great deal of behind-the-scenes work that often goes into the way that you perceive a brand. For instance, seeing Nike as a brand that can ‘just do it’ and your favorite celebrity as a part-time philanthropist is often, but not always, a result of good PR....
It’s not enough to simply launch a business—once it’s up and running, you need to keep it afloat through effective marketing practices. If you want to be successful, your approach has to be unique and hold special qualities, which, in turn, can work in your favor and...
You cannot be a single company any longer. The world is a global entity and your customers exist on all corners of it. That is why existing solely as a single store is a huge mistake. It is so easy and simple for customers to just go online. Every single successful...
The way your customers perceive your company, along with the products and services you provide, all rely on the brand strategy you choose to pursue. This strategy that will guide all your communications and interactions with your customers, and a successful one will...
Company websites live on the internet, but brand marketers don’t give much thought to how that happens. They only really notice it when their website suddenly fails to load with a dreaded 404 error page or when the order form or contact form won’t successfully send....