If you want to attract more clients and the best employees, you must promote your company in the best possible light. This means streamlining your daily operations and creating an attractive brand, which will make consumers want to buy from your business and will encourage talented professionals to work for you.
To make sure your brand offers many unique selling points, find out how to make your company more appealing.
Use colloquial language—not jargon—when communicating to customers
Business jargon is a conversion rate killer and will promote a corporate culture that could deter candidates from applying for a position. People don’t want to read or hear business language, especially if they are not involved in an industry. Rather than fluffing sentences with industry-specific wording, focus on using colloquial language that will speak to a target market like a friend.
Humanize your online interactions
As more companies are turning to automation to power their businesses, many people might believe they are talking to a robot and not a human being. Prove you care about the consumer by humanizing all online interactions.
For example, encourage staff to sign their names when posting a social media interaction, and ensure your staff members feature an author bio on a blog post. Doing so will make a customer realize there are many people behind the business, so they might be more likely to buy from your brand.
Streamline your daily operations
Complex processes and complicated invoices will make clients want to run for the hills. What’s more, it will slow down your efficiency and productivity, which can affect your profit margin. Instead, you must aim to streamline your operations with a single-source management solution. You should consider working with vendors that supply multi-channel e-commerce software, which allows you to build a product catalog, track listings, manage shipping, track inventory and review customer feedback all in one place.
Yes, offer free samples
To prove your business is worth both a customer’s time and money, give them free samples to encourage them to buy from your brand. For example, you could send them a free item in the mail, and the product should reflect the quality of your products. If your company provides a specific service, allow potential customers to take advantage of a free trial period, which could convince them to sign up after it has come to an end. The more a potential customer learns about your brand, the easier it can be to convince them to buy from your business.