Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
Crisis planning and management—what to say first in a PR crisis

Crisis planning and management—what to say first in a PR crisis

It’s rare that you will have a lot of warning when a PR crisis is about to land on you. When it happens, the temptation to “move fast,” to react quickly and without a long-term plan, will be very strong. People will be saying things and sharing things that are...

4 easy steps to energize your PR in the new year

4 easy steps to energize your PR in the new year

In today’s communication environment, with its round-the-clock social media and perpetual news cycle, investing in public relations and narrative marketing is a fundamental aspect of brand success. Recent studies have indicated that more businesses are investing more...

PR for a new year—public relations do’s and don’ts for 2019

PR for a new year—public relations do’s and don’ts for 2019

As a constantly evolving field, public relations continues to be a dynamic and interesting field to work in. Keeping up with the evolving PR landscape while also providing value to clients can be a time consuming and overwhelming endeavor at times. Sometimes it feels...

Dollar General’s healthy brand repositioning—what can PR learn?

Dollar General’s healthy brand repositioning—what can PR learn?

  As its name suggests, the Dollar General brand is known for low prices, mainly on home goods and groceries. As is often the case, so-called “junk” foods—snack items that are higher in fat, sugar, and calories, as well as prepackaged items with extra salt and...

Hasbro’s new Millennial Monopoly—PR genius or mistake? 

Hasbro’s new Millennial Monopoly—PR genius or mistake? 

Monopoly is such a well-known board game that when someone says “monopoly,” you’re probably more likely to think of the game rather than the concept. Hasbro, the company behind the game, recently come out with “Millennial Monopoly,” and it’s gotten a lot of...

4 tips for using journalist’s methods to secure more media coverage 

4 tips for using journalist’s methods to secure more media coverage 

There are a lot of skills public relations pros can learn from journalists. One key takeaway is incorporating human interest in your story. That personal touch can go a long way. Reporters don’t have it easy—they need to get their story approved by their editor before...

A tale of two PR crisis responses—why only one of them worked

A tale of two PR crisis responses—why only one of them worked

Two companies, two crises, two different responses. Google and NBC both found themselves under attack as a result of the inappropriate behavior of their employees. Both situations got heavy news coverage and backlash on social media—but one was clearly handled more...

Elle Mag’s Kimye breakup stunt spurs mad clicks, but angers readers

Elle Mag’s Kimye breakup stunt spurs mad clicks, but angers readers

Elle Magazine recently pulled a stunt that, while it earned them views, frustrated fans to the point that many were swearing to cancel their subscription and never read another article again. That stunt? Posting a message on social media that Kim Kardashian and Kanye...

Burger King’s poignant anti-bullying campaign gets new social life

Burger King’s poignant anti-bullying campaign gets new social life

One of the most interesting social issue-connected public relations campaigns from a major brand in the past year is coming back around, gaining a new lifecycle on social media. In Burger King’s “Whopper Jr. Bullying” commercial, restaurant patrons are served a...

Beyond Hurricane Florence, FEMA faces a PR crisis of its own 

Beyond Hurricane Florence, FEMA faces a PR crisis of its own 

The head of the Federal Emergency Management Agency (FEMA), Brock Long, is under investigation by the Department of Homeland Security and a congressional committee over the alleged misuse of government vehicles. While Hurricane Florence was tearing apart the...