Technology is changing every facet of business management, and the PR department is not immune. Many factors are contributing to the changing face of public relations in the digital age, and emerging technologies continue to cause disruption. While there are negatives...
PR is a well-known and well-used technique when it comes to brand management and brand reputation. Implementing a PR campaign so that your brand’s public image resonates with your target market, but also keeps your company in people’s good graces, is incredibly...
PR agencies are responsible for creating and telling a brand’s story, as well as protecting its reputation. It’s therefore essential for firms to develop an exceptional team, so they can successfully execute strategies, grow a brand’s recognition, and ensure client...
Your business will be a lot more successful when you have a solid reputation. Unfortunately, errors and mistakes happen, and your reputation may have taken a hit for your past transgressions. Be glad to know there are ways in which you can improve your standing with...
Marketers who know the PR industry inside and out will tell you it’s a universal truth that earned media can be way more effective than paid media. However, in a more integrated age, it might be time to rethink that. Is there anything the PR industry can learn from...
From connecting with industry experts to holding publicity events, the best strategies for traditional PR have been developed over many years. However, now that an increasing amount of PR is based on the internet, there are many different PR methods that are starting...
While digital marketing is hugely important to the majority of modern businesses, being able to meet with prospective clients at events like trade shows is still an incredibly effective marketing tactic. However, it’s not enough to simply turn up with some flyers and...
Branding is one of the first things people see when they view your company. This image offers consumers insight into your business message, and in some cases, it can become a household name. So getting it right is essential. When you have created your branding, the...
Business owners—no matter how large or small the organization is—want to make sure they’re getting the name of their brand out to their potential customers. This is how a brand can grow: by presenting itself in front of the people who may wish to use their services or...
Successful communication is the key to building a more effective PR strategy for retailers in 2020. The right ways to communicate can vary depending on your size, location, and goals, but when communication is more seamless, you get to benefit from: Improved products...
In the past few years, the agricultural sector has seen some significant changes. In many ways, this is due to the shift in consumer habits. These trends are starting to shape the industry as we head into a new decade. But it’s not just eating habits that are driving...
Public relations is the management of information distributed between an organization and the public, and it is vitally important for business success. How businesses are perceived by the public can have a significant impact on sales and profit, which is why companies...