A university’s reputation isn’t built overnight. It’s shaped by how it’s seen and experienced by the public. Strategic communication is key to creating a narrative that resonates and stands out. But without a clear, intentional strategy, even well-established schools...
Like in many other fields, public relations is constantly changing in complexity. It is common for manufacturers to fail to comprehend the relationship between quality production and PR strategy. Some practitioners of public relations tend to concentrate on practical...
Brand differentiation is one of the key methods for achieving sustainable business growth. After all, today's consumers have almost limitless options of products and services from which they can choose. Furthermore, with brands regularly upping their marketing...
Building public trust in healthcare has never been more challenging. With new regulations reshaping the industry, healthcare organizations must carefully craft their public relations strategies to maintain credibility and compliance. Patients and stakeholders expect...
In an increasingly digital world, the hospitality industry faces heightened competition, evolving guest expectations, and the need to stay relevant across a broad spectrum of online channels. Hotel and travel public relations has long been a cornerstone of successful...
Casino public relations and gambling marketing demand a level of precision and expertise that few industries require. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed strategy can drive customer engagement,...
As International Women’s Day approaches on 8th March, Celine Moran, Lisa Simmons, and Vasiliki Vokou, from Liminal—a leading financial services communications agency—share their insights on women’s evolving role in financial PR. Lisa is the company’s Senior Publicist...
Businesses lay their foundations with the meticulous groundwork of plans and efforts. When it is finally a tangible asset, it feels like a great achievement. But that’s wrong—great achievements take time and relentless effort for success. To sustain your business and...
Phishing scams and online fraud are more sophisticated than ever, making cybersecurity awareness a necessity for businesses and consumers alike. The challenge for cybersecurity marketers is clear: how do you educate the public about these threats without resorting to...
Nowadays, businesses are finding new ways to retain customers and boost repeat purchases. Even though loyalty programs are effective, it’s not the only way to retain customers. Businesses of all sizes are embracing new strategies for getting repeat buyers without...
Strategic brand naming can turn your brand from forgettable to iconic. That’s because the right name tells a story, creates emotion, and establishes trust. More importantly, a carefully chosen company name sticks in people's minds long after the first impression. It’s...
B2B buyers now spend only 17% of their purchase journey talking to suppliers. That's right—the days of lengthy in-person meetings and handshake deals are giving way to something entirely different. The digital revolution isn't just changing how we shop for shoes or...