In recent years, organizations that incorporated content marketing in their businesses have reported high revenues. To maintain that growth and relevance, marketers must stay updated with the ever-fluctuating content marketing landscape. If there is anything we have...
In one day, reporters and editors receive over 50 emails. To get coverage or generate interest, your pitch needs to add value, be timely and you need to follow up properly. Whether you are looking to get interviews for your spokesperson, feature on a community news...
Many companies are already taking advantage of AI and automation. These tools streamline workflows, resulting in greater efficiency. AI chatbots, for example, are helping with customer service. AI recruiting tools help with talent management. Hiring processes are more...
Blogs aren’t going out of style anytime soon, despite what the internet would have you believe. While social media platforms like Instagram and content formats like video are soaring, blogs are still an effective content marketing and communication medium. Recent...
The COVID-19 pandemic has radically changed the lives of everyone and has re-shaped the marketing landscape, among other things, making marketers find new strategies—not just for the challenges during the pandemic but also the post-COVID challenges a brand will face....
Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. Your TV interview might be boiled down to a seven-second quote. Your 10-minute interview with a...
The subtle skill of article writing is worth mastering, since all SEO, content marketing and PR efforts are rooted in quality content. However, when it comes to your brand’s online success, mere writing quality isn’t enough. The articles also need to convert. In fact,...
Public relations is all about connecting and engaging with a company’s target audience through compelling and valuable content. There are various tried and true PR strategies that tend to work for many businesses. However, implementing them with the right tips will...
According to Edelman’s 2021 Trust Barometer, business has emerged from the past year’s tumult as our most trusted institution—considered more credible than the media by the American public. In fact, fewer than half of all Americans acknowledge any kind of trust in...
There’s an old adage among military men: Once the battle begins, much of the preparations are useless. The same is true in our business, as PR practitioners are aware. Often, the detailed crafted program does not satisfy the client—and even if it does, results are...
With disinformation running rampant, fake news lurking at every turn, and trust in the media at an all-time low, new research from multichannel messaging firm PowerInbox reveals that today’s publishers must focus on delivering relevant, personalized content to...
European countries were among the best at containing and minimizing the impact of the COVID crisis over the summer, but as the pandemic sweeps the continent again, nearly half (48.9 percent) of European journalists feel that they are in some danger of losing their...