A cornerstone of public relations is raising the visibility of your brand. Securing coverage for your company, product, executives and/or ideas in key media outlets is a way to this. Consistent coverage hinges on good relationships with the media, and like any...
According to a study by language strategy firm maslansky + partners and UK-based Reputation Leaders, the single word or phrase that has impacted Americans the most in 2019 is “IMPEACHMENT.” The survey polled 1,000 people, asking them to identify the word that had the...
Have you ever noticed how beautiful, eye-catching images actively attract your attention? It’s not a surprise, as nearly 90 percent of the information we receive comes with the help of vision. According to Alexa research, image-heavy social sites YouTube, Facebook,...
The delicate balance of “trust” has reached a fever pitch in 2018—especially when it comes to Americans’ faith in those in a wide range of occupations, such as journalists, politicians, teachers, doctors, bankers, realtors, and car and insurance salespeople. New...
A new study measuring "trust" among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research. Because ideology self-defines selection when it comes to actually...
There's good news for journalists: three-quarters of Americans trust their local TV news and local newspapers. Trust is also on the rise for all types of news, despite increased attacks on the credibility of the American press by President Trump and others, according...
The findings of a new online study of on-air talent and producers from radio stations across the United States were unveiled at the recently held "Morning Show Boot Camp" in Chicago, presented by Jacobs Media and Talentmasters. Respondents were asked a wide range of...
According to new research from brand and customer loyalty and engagement research consultancy Brand Keys examining how “trust” contributes to brand engagement and market success, “media” ranked #1 in terms of contributing the most trust (34 percent) to consumer...
Facebook, LinkedIn, and Twitter have the least satisfied users in social media, according to the latest data from the 2018 E-Business Report, recently released by the American Customer Satisfaction Index (ACSI). Customer satisfaction with social media as a whole falls...
A new national survey shows that although nearly one in five Americans immediately associate the word “news” with the word “fake,” only a tiny number use that word to describe local news, new research reveals. The News Co/Lab at Arizona State University’s Walter...
Few industries have been as battered in the Internet age as the newspaper business. This traditional-media mainstay has seen incredible decline—in circulation, advertising dollars, and staff, not to mention influence and import. But somehow they have persevered, and...
Trust in traditional media has declined overall from 72 percent in 2016 to 50 percent this year, new research from PR and integrated creative network Ogilvy reveals. The firm’s survey of news media pros also found that an overwhelming majority of journalists (68...