As the world emerges from COVID-19 and begins reopening, marketers and PR practitioners will see one of the more significant shifts in recent memory. People have lost their jobs, companies have closed their doors and how the world interacts is forever altered....
As pharmaceutical manufacturers work to develop a coronavirus vaccine, the demand for clinical research associates and trial managers has risen by 46 percent—making it one of the few industries to increase hiring since the start of the pandemic, according to a...
Most U.S. public company boards stepped up their efforts in the initial phase of the COVID-19 pandemic, but shutting down businesses may have been the easy part—now, corporate boards are facing a growing list of urgent priorities in reopening their businesses,...
Despite the ongoing COVID-19 outbreak placing considerable pressure on brands and businesses, many have taken the opportunity to support frontline healthcare workers and vulnerable people at a time when their traditional business operations have been halted. By...
As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a...
There is no doubt that the COVID-19 crisis is changing the corporate world. As an agency leader in one of the hardest hit industries—event marketing—the scramble to find solutions has been intense, though humbling when I compare my workdays to that of a frontline...
The movement towards locally produced goods is nothing new, but the level of engagement with local economies during the COVID crisis demonstrates a notable consumer shift in loyalty towards community businesses. Even amidst the global pandemic, new research reveals...
As the country reopens, how do full-time employees feel about returning to work—and what safeguards would they like employers to put into place? New research from The Harris Poll and the Institute for Public Relations reveals that non-essential employees want to...
A recent episode of the bi-weekly discussion series “Beyond Coronavirus, The Road Ahead for Diverse Media,” presented by the Multicultural Media Correspondents Association (MMCA), featured a discussion of the critical role of—and the existential threat to—diverse and...
In addition to dominating the headlines and broadcast news for nearly all of 2020 so far, the novel coronavirus outbreak has transformed the world in ways no one could have expected—from work to grocery shopping to social activities ingrained in daily life. To help...
We’re used to business targeting models that fall into either the B2B or B2C category, but new research from Ware2Go finds that today’s “new normal” has precipitated an acceleration in online shopping, presenting a brand new supply chain landscape for merchants. As...
Former President Theodore Roosevelt said it best: "No one cares how much you know until they know how much you care." These are trying times due to the COVID-19 pandemic, and we're all going through a lot of emotions and feelings, and that's OK. Back in March, soon...