As tens of thousands of U.S. businesses struggle with returning to a post-COVID new normal, comms giant Peppercomm has launched a new Employee Communications Reboarding Playbook to help them succeed. The guide offers a five-point roadmap for internal communications...
Measuring the impact of flexible digital communications during COVID
It’s safe to say that most college marketing degrees don’t offer a class in “Effective Messaging During a Pandemic.” The global outbreak of COVID-19 is a once in a century occurrence, and the toll it has taken on national economies is undeniably unprecedented. The...
Which industries are faring best with their COVID response—and which ones are blowing it?
Even in these unprecedented times, consumers still have high expectations of the brands and businesses they choose to use. But even above the brand level, they form opinions about entire industries based on the experiences they have at the individual outlets they have...
Consumers are finding influencers more helpful and trustworthy than brands during COVID
The COVID crisis has challenged brands to find innovative ways to connect with consumers, and new data suggests brand marketers may be losing ground to influencers when it comes to building trust. Consumers are spending more time and increasingly engaging with...
U.S. brands see growth in surprising new markets during COVID
While U.S.-based retail sales recoil amidst the COVID-19 pandemic, new data revealed by cross-border commerce firm eShopWorld found that U.S. brands are seeing significant global e-commerce growth when quickly tapping new markets outside the U.S. Driven by apparel,...
Brick-and-mortar poised for rebound in foot traffic—which sectors are leading the charge?
As restrictions continue to be rolled back, brick-and-mortar retailers are preparing for plenty of in-store traffic. New research from proximity search optimization firm MomentFeed sheds light on how each generation is being impacted during COVID—and provides clues...
PR pulse: Divided opinions on indicators to end social distancing
As social distancing measures loosen around the country, new research from survey sampling solutions firm InnovateMR explores consumer perceptions in the U.S. New results from the second wave of the firm’s ongoing research to understand the impact of COVID-19 on...
Are businesses out of touch with employee challenges while they’re working from home?
Businesses around the globe have struggled through handling remote workforces in a trial-and-error fashion since the COVID crisis began, with some companies having more success than others. New research from employee success platform Peakon now finds that 19 percent...
5 ways companies are giving back during the COVID crisis
The world is facing unprecedented economic and health challenges as the COVID-19 pandemic continues to infect thousands of people. Companies around the world have been faced with the challenge of adapting to rapidly changing economic conditions, the need to protect...
Most small businesses manage social media in-house—but do they post often enough?
Just about everyone is online more often these days, so it’s imperative for brands and businesses to make sure they’re there often as well. But PR and marketing pros, and especially small businesses, know what an onerous and time-consuming task it can be when...
The COVID crisis is rewriting the cultural rules of communications
Two months ago, any Millennial would have told you that nothing more anxiety provoking than an a real-time phone call. Of course, that was in the pre-COVID world. But today, in the solitude of quarantine, a craving for intimacy and stronger personal connections means...
COVID-19 could be a catalyst for ESG adoption by tech companies
Technology companies are placing more importance on environmental, social and governance (ESG) practices, driven by the current COVID-19 pandemic situation, regulatory requirements and investors' expectations, according to new analysis from professional services...