Nothing has been the same since March, and “the same” may never be the same ever again—and not surprisingly, brand loyalty has proven to be a COVID casualty. New research from retail solutions firm Advantage Sales finds pandemic-driven out-of-stocks, growing safety...
CEOs are bracing for COVID’s ultimate impact—what are the biggest threats to recovery?
The COVID crisis has already decimated most industries and obliterated traditional strategy, and with numbers again heading in the wrong direction, chief executives are trying to stay positive but many are preparing for the worst. New research from global leadership...
How communicators can answer tough questions: Pandemic edition
Have you had to lay off staff and reduce services to the public during the pandemic? Have you had to scale down your nonprofit’s mission or slash budgets? Has COVID-19 forced you to close your doors at a time your clients need you most? If you lead a nonprofit,...
Coronavirus on social media: A social listening analysis
Whether we like it or not, the coronavirus pandemic is happening and affecting everything. It’s a challenge to governments, healthcare systems, and markets. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us. Naturally, all...
Delivering the goods: media insights on Canada’s delivery sector during COVID-19
No longer able to browse the physical aisles of brick-and-mortar stores during the first wave of COVID-19, Canadians browsed the virtual shelves instead. Consumers shopped online for anything from groceries to new running shoes to self-care products. Suddenly...
6 tips for improving work-from-home security
Many businesses are increasingly exploring the option of working from home. Some are even considering switching to entirely remote models. However, one of the biggest questions about remote work is how to ensure optimal security, especially for data. The following...
Harris Poll ranks the 100 most essential companies during COVID
As the COVID crisis upended society over the last few months, some brands and businesses have risen to the occasion and proved just how essential they are. The newly released Essential 100list from The Harris Poll offers a ranking of corporate response to the...
Customers are changing—and so should marketing: How firms can strike the right balance
With the “new normal” rendering ineffective what were previously rock-solid business and comms strategies, rapid changes in customers' attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency...
As demands to address race relations mount, brand purpose matters more than ever
Brands are already under the microscope for their handling of COVID-crisis actions and responses, but as social justice issues enter the spotlight, the heat is on for businesses to get on the right side of the issue—and not just with words and messaging, but with...
Second wave of COVID-19 pandemic feared as leading threat to business continuity
Health experts have been warning of a second wave of COVID-19 for weeks now, and the probability of that happening has brands and businesses up in arms, according to a new survey from medical & security services firm International SOS. The research reveals that...
Brand conversations are vital in the COVID age—which ones are making real connections?
Amid the chaos of the COVID pandemic, the resulting shelter orders and temporary store closings, it’s been easy for brands to slip off the radar—people just have more important things to worry about these days. So for brands to remain vital, they have to connect with...
Media and tech have been crucial during COVID—but may be exacerbating inequality in U.S.
As most people around the world have spent the last several weeks sheltering at home, they’ve become increasingly reliant on technology and media to keep up with what’s going on in the world. But of course not everyone has the luxury of easy access to these...