What if I told you there is a marketing channel that’s revolutionizing advertising as we know it? And what if I told you that channel was TV? TV is still incredibly relevant in our age of accountable, data-driven advertising. After all, in my opinion, video is...
New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers. For its latest BrandUP report, the firm researched 291 brands...
With the growing trend of marketing automation, the need for customer data collection for companies has also increased. Marketers collect customer data to get insights into their buying behavior and track their buying patterns. They can perform better marketing...
If you're running a website, company, or blog, you must be able to understand and utilize white hat link building. White hat SEO (Search Engine Optimization) methods will help grow your customer base while staying on the good side of search engines, like Google,...
Today's technology means that marketing is more advanced than ever. Traditional tried-and-tested strategies like billboard ads or radio jingles aren't enough. Brands need to activate all five senses to be noticed by consumers and potential clients. This one-stop guide...
Privacy platform Transcend has released new research into corporate stewardship of the personal data they process and store. Based on a survey of technical leaders across different industries, the findings from the firm’s 2022 State of Data Visibility Report paint a...
The end of cookies marks a new era for digital marketing. Brands need to adjust if they want to succeed. The first step? De-risking their digital strategy. But what exactly does that mean? De-risking simply means thinking of tactics and strategies independent from...
A new CMO Council report reveals that smart sourcing has become paramount to successful modern marketing given today’s marketing pressures, such as tighter budgets, leaner staff, growth of digital marketing and MarTech, and higher expectations of increased and...
Newly released research from marketing planning association MMA Global and global consulting firm Boston Consulting Group sought to understand tectonic shifts in the digital marketing landscape as a result of the pending deprecation of 3rd party cookies, plus iOS...
Following two years of precarious budgeting in a volatile, if not hostile marketplace, marketing budgets have climbed to 9.5 percent of total company revenue in 2022, an increase from 6.4 percent in 2021, according to Gartner. But while marketing budgets are...
Just as a business needs a website, physical locations need marketing too, but location marketing is different than your regular website—it’s all about extending the reach of your business and providing a way for people to find you when they are looking in person by...
At the end of a marketing funnel, companies are always focused on making conversions. During the end of the final stages, companies need to get their potential customers to take the desired action. That action can be anything from subscribing to an email newsletter,...