New research from changemaker consultancy Bain & Company reveals new insights into capturing the full value of digital transformation for an organization. While companies have typically prioritized the speed at which they implement digital transformations across...
Consumer trends have evolved and more customers are now searching for brands online and making purchases over the internet rather than in-store. Companies must develop a powerful digital marketing strategy if they want to remain competitive in the digital era. The...
If you haven't yet taken the time out to learn how to market your non-profit, then you could be missing out on important opportunities that could greatly benefit your organization. Updating your website regularly and holding the odd fundraiser is certainly effective,...
This article addresses the impact of the European General Data Protection Regulation (GDPR) legislation on B2B marketing and sales, after it became enforceable in mid-2018. The European GDPR was developed in recognition of the need for more stringent regulations to...
What do you think of when you hear the term marketing activism? You may think of brands sharing social justice messaging on social media platforms, changing their logo as a way to show support for events such as Pride month, or even donating money to organizations...
New research from Gartner reveals that marketing budgets have fallen to their lowest recorded level, dropping to 6.4 percent of company revenue in 2021 from 11 percent in 2020. For its Gartner CMO Spend Survey, the firm surveyed 400 CMO and marketing leaders in North...
As a brand, you should focus on your customers’ pain points and provide a solution that solves the exact problems that they face. You should identify your target audience, sort them under different categories, and give a personalized solution. Getting your brand...
Video is a powerful tool for small businesses. However, many brands don't realize the impact of a consistent video strategy. A well-planned video strategy helps your brand reach viewers at various key touch points that lead your audience from discovery to purchase....
New research from market research analysis firm Infotools outlines powerful ways for businesses to get the most out of marketing-related data stored in a data lake, including high-value primary research data. The firm’s new study, Survey data, Meet Data Lake. Data...
So, you have built your app and it's ready to launch—what an exciting time! The research has been done, competitor analysis completed, and investment gained. It is time to start dialing down on the marketing strategy and taking counsel from your team of experienced...
A big part of promoting a business is about marketing to the right people. So when you're deciding on a strategy, it's crucial that you define your target audience well and find ways to target them specifically. This is especially important if you're working with a...
Newly released research from the CMO Council details how collaborative marketing can bring companies such as CPG suppliers, financial services firms, local businesses, and partner networks into the data-driven digital marketing revolution. According to the Council’s...